´The star of the stand at GAT Expo will undoubtedly be our new IMPERA LINK™´

What novelties will you present at GAT show? What expectations do you have for the new edition?

The star of the stand will undoubtedly be our new IMPERA LINK™. This Linked Jackpot multi-game is all set to have a great impact on the gaming floors, being the first with 30 games available. It includes six new titles; Cash Crown™, Explorer's Book™, Royal Lady™, Book of Ra™ Magic, Glorious 7s™ and Magic Hat™; as well as popular favorites like Sizzling Hot™, Amazon Diamonds™, Mega Joker™ and Golden Fortune™, among others. IMPERA LINK™ will be offered in the Colombian market with the renowned FUNMASTER 2.27 cabinet, which has already established itself as one of the great must-haves in the Colombian land-based segment.

Based on the great success of the CASH CONNECTION™ Edition 1, NOVOMATIC developed Edition 2 with a choice of games that will give Colombian operators something to talk about. This version of the renowned Link Progressive Jackpot will expand its target group of players through the possibility of setting a lower MIN BET. It comprises a new expanded game offer with six available titles: Book of Ra™, Dolphin's Pearl™, Lord of the Ocean™, Voodoo Magic™, in addition to Sizzling Hot™ and Charming Lady™ that were already included in Edition 1. All titles come with the successful Lock'n'Win functionality. Another novelty of this product is that operators in the Colombian market will be able to choose between two best-selling NOVOMATIC cabinets: the powerful FUNMASTER 2.27 or the modern design of the PANTHERA™ 2.27.

We will also have other news in store: The new Gaminator® MY CASH Edition 1 mix on the Coolfire™ II-s platform arrives with 45 titles, including a new Standalone Progressive version of the 3 most popular games: MY CASH – Charming Lady™, MY CASH – Sizzling Hot™ and MY CASH – Book of Ra™. With seven brand new titles and a selection designed specifically for the Latin American market, it creates a variety of games that guarantee fun for each type of player.

Finally, in terms of releases, the new NOVO LINE™ Interactive Edition X3 mix will debut with 40 games available. This novelty introduces the Roulette game Globe Roulette™ deluxe as well as 11 new titles such as Eye of the Queen Magic™, Lord of the Ocean™ Magic and Fortune Fishing™ – to mention some of them; in addition to six all-time favorites and other titles that will add diversity to the game offer of all venues.

How do you see the current situation of the Colombian games of chance market, and Latin America, in general?

In Colombia, the reactivation of the market has been faster than in the rest of Latin America, largely since our industry is a great contributor to the health sector, which helped solve many issues relating to the pandemic. It has also been very beneficial to adopt strict biosecurity policies that have made it possible to optimize capacities and guarantee maximum security for both employees and players in the venues.

In Latin America, there are large business groups with operations of different sizes in several countries in the region and probably these were the hardest hit. In practice, the smaller operations, belonging to these groups or not, managed to re-establish themselves more quickly than the larger ones.

We have to understand the new market dynamics in Colombia and in Latin America in general. It is necessary to provide content and solutions that meet the needs of a growing online industry and a Land-based sector with great challenges to overcome. Therefore, in my opinion, content that guarantees a good entertainment offer at relatively low costs will be most welcome.

Today, in Colombia, the latest rage in land-based operations are Linked Progressive Jackpots. Players show big interest in this type of entertainment and therefore, without a doubt, this is the way to go. At NOVOMATIC, we continue to evolve and expand a product offering that meets these player expectations.

Which are the main goals of the company and the challenges it faces for 2022?

In 2022, we will continue to work closely with our clients, focused on them and on satisfying the needs of the industry. We are convinced that flexibility and openness are the way to achieve successful venues, which ultimately is our goal.

In this vein, NOVOMATIC has taken advantage of these past two years to develop products that respond to the new global scene: the specific needs of each region and each market. When we talk about specific needs, it is not limited to the development of customized products and solutions, it includes tools such as the NOVOMATIC Club in Colombia and the Analysis & Performance LATAM Team, whose objective is to work together and facilitate the close collaboration and exchange with our clients.

We know that there are still great challenges to overcome and that new ones will arise, but a unified strategy – which goes beyond the sale of products and services – teamwork and assertive communication are our focus for a successful year 2022.