People willing to talk business at SBC

First, we asked María about the role that networking at SBC Summit Americas plays in expanding business opportunities and forming strategic partnerships. 

She answered the following: “Honestly? It’s everything. Events like SBC Summit Americas help to better understand local markets and truly feel their pulse. For us, it’s a space to connect deeply with potential clients, partners, and providers.”

“One outstanding thing about SBC is that people come ready to talk business. Everyone’s looking for growth, collaboration, and new ways to level up. We left with new leads, fresh insights, and plenty of “let’s-do-this” handshakes,” María pointed out.


 

Tailored insights, data-backed strategies and real solutions

María then delved into attendees expectations and evolving demands on the events Uplatform participates:

“From what I see, it’s been shifting. I’m noticing more and more people showing up with a plan. They’ve got specific questions in mind, clear goals, and only so much time to spare. With events getting bigger and more frequent, it’s just not possible to see everything or visit every booth anymore. So now, people come prepared.

“We believe in being clear and bold about what we bring to the table. When we show up, we’re ready, with tailored insights, data-backed strategies, and real solutions that fit the needs of the market. We’re here to talk business, listen to operators’ challenges, and respond with sure solutions. 

“There’s one thing I want to add, though, it might not be what everyone wants to hear, but I’ll be honest. Outside the affiliate zones, creativity has become pretty rare. Most exhibitors stick to the usual, and only about 5 to 10 booths really take bold, creative, or unusual approaches. So, a big shoutout to those who do! You’re the ones making the event exciting (and keeping us all on our toes). Thanks for bringing that spark!


 

At SBC Summit Americas, regional relevance is a hot topic—especially for LATAM. How does Uplatform help operators go beyond surface-level localization to build products that genuinely connect with local audiences?

“For us, localization goes beyond translation. It’s a strategy. Take LATAM as a perfect example, what works in Colombia won’t necessarily connect in Brazil, and vice versa. That’s why understanding these differences is so important.

“We look at the localization on deeper levels. For example, localized payments mean offering local payment methods, localized content with popular leagues and teams, geo-sensitive sorting, odd formats,etc. UI/UX that fits regional expectations (like big, clear icons for certain markets). localized features, providers, support, marketing tools and so on. If you’re curious, we recently dropped a full guide on localization - worth a read.

“So it’s not just about languages. It’s a mindset. It’s about understanding the market. And our goal is to make it easier for operators. So they will go from being “available” in a region to being a brand players trust and return to,” María underlined.


 

Recently, you’ve talked a lot about CJM. What stages of the journey do you see operators typically overlook — and how does CJM address that?

“Most operators are great at getting players through the door—but then what? That’s where a lot of player journeys start to fall apart.. Two of the most overlooked stages? Onboarding and re-engagement. Onboarding is your big chance to make a great first impression. If players get confused or bored right from the start, they’re probably not sticking around. Then there’s re-engagement, another area that often gets missed. Many teams don’t have a solid strategy in place: no scenarios, no clear communication, no analytics, and no real processes to bring players back.

That’s exactly where Customer Journey Mapping comes into play. It helps operators truly understand the full player experience - from that very first ad click all the way through to building long-term loyalty. By mapping out all stages - awareness, acquisition, onboarding, engagement, re-engagement, retention, and even future-proofing - you can spot where players tend to drop off and understand why. And most importantly, you can take action to fix it.

It’s not easy, it’s a lot of work, but in a market this competitive, the brands that do it right are the ones that win”, María concluded.