R. Franco Digital, a company within the Orenes Group and a benchmark in the design and development of solutions for the gaming industry, concluded its participation at ICE Barcelona 2026 with results that confirm its solid growth and expansion strategy. The event—one of the most important on the international industry calendar—served as a platform to strengthen commercial relationships, open new avenues for collaboration, and showcase the evolution of its technological portfolio.

"The overall assessment of our participation at ICE Barcelona 2026 is very positive. The event allowed us to strengthen our position within the industry, clearly present our proposals and projects, and share space with institutions, partners, and professionals from around the world," stated the R. Franco Digital team. They also highlighted that "from a commercial standpoint, the show was an excellent platform to generate business opportunities, strengthen existing relationships, and open new paths for collaboration".

A highly qualified audience and strategic contacts

The company placed special value on the quality of the attendees and the profile of the contacts generated during the show. "The quality of the audience was very high. At our stand, we welcomed clients, strategic partners, and professionals whose profiles are clearly aligned with our values and objectives," they explained, emphasizing that this environment enabled "high-value conversations and a very constructive exchange". According to the company, the contacts made "stand out for their professional approach, reinforcing the positive impact of our participation at the show and laying solid foundations for future collaborations".

Innovation in land-based and online

Regarding the innovations presented, R. Franco focused on solutions for both physical gaming venues and its online offering. In the land-based segment, one of the main highlights was 7PowerUp, "our vertical casino machine that integrates five next-generation games, already operating successfully in Spain and about to begin its expansion into Ireland, Mexico, and Colombia".

In the online segment, the company introduced a new generation of games developed with more efficient technology and a modern, refreshed interface. Notable titles included Luxury Blast and 40 Super 7 Hold & Respin, along with upcoming releases such as Link City, Genie Triple Bonanza, and other developments to be unveiled in the coming months.

Additionally, the Iris platform attracted significant interest from both established and emerging operators, particularly in the Spanish and Portuguese markets. According to the R. Franco Digital team, this solution stands out as "especially relevant due to its versatility and adaptability".
 

Trends shaping the industry's future

From the company's perspective, ICE Barcelona 2026 highlighted several discussions that will shape the industry's direction. "Debates emerged around technological efficiency, optimization of the user experience, and the strategic use of data and automation," they noted—trends that, in their view, "are expected to define the industry's course in both the short and medium term".

Strategic priorities and international expansion

Looking ahead to 2026, R. Franco Digital's priority is the consolidation of its new products. "Our main objective this year is to consolidate our new products, ensuring their maturity, stability, and performance in the markets where they are already present or will be launched in the near future," they stated. At the same time, the company will continue to drive its technological and creative evolution, with developments aimed at "enhancing user experience, operational efficiency, and scalability".

In terms of expansion, the strategic plan includes both growth and the strengthening of its presence in established markets. "Throughout 2026, the strategic plan is focused on both expansion and reinforcing our presence in the markets where we already operate," they explained, with particular emphasis on Europe and Latin America. This approach is supported by factors such as "growth potential, regulatory maturity, local demand, and, above all, the advantage of having specialized teams in these markets," enabling the company to scale efficiently while maintaining high quality standards.