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Events

WA.Technology presented its customized solutions for LATAM players at ICE Barcelona 2025

Friday 24 de January 2025 / 12:00

2 minutos de lectura

(Barcelona, ​​SoloAzar Exclusive).- Regional Director for Latin America at WA.Technology, Axel Antillon, has expressed his satisfaction with the organization of ICE Barcelona, ​​where the company exhibited its collection of products and solutions for the gaming industry. The firm's focus is on regulated markets, especially in Latam, where they provide localized solutions for each of the countries in which they work.

WA.Technology presented its customized solutions for LATAM players at ICE Barcelona 2025

WA.Technology and its positive experience at ICE Barcelona
To tell the truth, I had high expectations for ICE Barcelona, ​​since Clarion always prepares state-of-the-art exhibitions. For 10 years I have participated in the ICE editions in London and the truth is that this one owes nothing to anyone. So far this has been a very successful exhibition in a very organized, beautiful, large place, where the most important exhibitors are located,” said Antillón.



WA.Technology products and platforms

“We are a technology company that is focused on providing cutting-edge tools with a very wide range of solutions that help operators to have successful operations, and this year we brought a completely renewed product offering to ICE Barcelona,” adds Antillón.

Relaunches at ICE Barcelona
He then emphasized the relaunch of the platform, which includes very updated tools, as well as other products that had a positive impact on the company's clients, such as the lottery product and the Fantasy product.

LATAM, an important market for WA.Technology
“The company is focused on regulated markets. The most interesting ones are those in Latin America. That is why we have developed solutions completely focused on the Latin market and localized, which is something that is part of the company's vision, which is to present a high-quality product, which is divided by region, so for example we offer a product for Mexico that is different from that for Peru, Colombia or Brazil. “It is a very specific customization of what players prefer,” explains the Regional Director for Latam.



Gaming industry: AI, Business Intelligence and cybersecurity, the new trends
“I believe that the entire gaming industry is moving towards modernization. The trends that I have been able to see, from my point of view, both in the technology offering and in the industry in general, have been the implementation of updated offerings such as Artificial Intelligence, or Business Intelligence. Also, cybersecurity, and all of this has been translated into better tools for both the user and the operator's side. The operator, in order to be able to measure their data in a more efficient way, an analysing this data analysis to see what is happening in their operation, and on the other hand, it provides safer tools to the player so that they can feel more comfortable in a more favorable gaming environment.”

SBC Rio, SIGMA Africa and SIGMA Sao Paulo: Upcoming events for WA.Technology
“The year has just begun and we are present at almost all events internationally. Specifically, the first three in which we will be present are: SBC Rio, SIGMA Africa and SIGMA Sao Paulo. These three are the closest and then we will reveal the rest,” concludes Antillón.

Categoría:Events

Tags: ICE Barcelona,

País: Spain

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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