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Events

´We have very ambitious plans for our growth and expansion´

Wednesday 24 de November 2021 / 08:26

2 minutos de lectura

(Malta, SoloAzar Exclusive).- Maria Bashkevich, Head of Marketing, Uplatform, was granted an interview by SoloAzar, in which she talked about her recent experience at SIGMA show and about the future of the firm. "Uplatform is obtaining new licenses and, as a result, entering new markets," he said.

´We have very ambitious plans for our growth and expansion´

How has been your recent experience at SIGMA show?
SiGMA was a unique and unforgettable experience, as in the past, and was expected the ideal event for networking and expanding opportunities. Truthfully speaking, reading the recent news about new dark red zones and updated travel restrictions in Malta, there were some concerns about the number of delegates. However, any concerns were absolved, and SiGMA was very busy and productive for us :)

Have you participated in any of the conferences held within the event?
As a listener, yes. Unfortunately I have planned a lot of meetings, so didn’t have a possibility to visit all the panels I wanted. Although I’d like to highlight two that I really enjoyed - the panel about player attraction and retention, very insightful and a session on WOMEN in iGaming, an organization with which I'm very proud to be associated.

In your opinion, what have been the highlights of the event?
It's tough to say because I'm sure everyone has their own takeaway from the event, and certain aspects might be more relevant to their business or position within our industry. From our perspective, we've met a lot of potential clients interested in our product. Also, SiGMA has long been regarded as a great event for networking, with everyone enthusiastic to mingle and strike up a conversation. This year was no exception; we've met a lot of new faces and were happy to catch up with old friends after a long break.

And it was great to see that there were a lot of new brands exhibiting for the first time at SiGMA - we're always excited and curious to see what new offerings are on the market.

How do you see the European gaming market and what are the expectations for the near future?
Although I do not have a magical crystal ball to predict the future (I wish I had one), I can say specific characteristics provide some good insights; and things will evolve as the market continues to expand and develop. Trends are often proved be future indicators, I see them as follows: First, there has been an increase in the number of M&A’s recently, as well as a significant volume of investment from the United States. And from a playing side, Esports and virtual sports are gaining a lot of attention and increasing in popularity among players.

Addressing the industry as a whole, I'd say it's changing and increasing in every aspect imaginable, from market capacity and new brands to business practices - as we're on the topic of SiGMA, I would also include the level of industry and business events.

What are your plans and future developments?
Next year for Uplatform will be very productive as we have very ambitious plans for our growth and expansion. First of all, it's obtaining new licenses and, as a result, entering new markets. Secondly, expanding our betting and casino offerings and updating our platform, making it even more customizable and effective. To do so, we are planning to expand our team, so if you would like to join us, contact us on Linkedin or by email - hr@uplatform.com ;)

Categoría:Events

Tags: Sin tags

País: Malta

Event

SBC Summit 2025

16 de September 2025

EGT Digital reinforces its position as a trusted global provider and creates new business opportunities at SBC Summit

(Lisbon, SoloAzar Exclusive).- At SBC Summit, EGT Digital made waves with the launch of Power & Glory Athina and SugarVille 1000, plus major upgrades to its AI-powered X-Nave platform. In this interview, Head of Sales Tsvetomira Drumeva shares how the company is driving innovation, expanding globally, and delivering high-performance solutions. Read on to discover what sets EGT Digital apart.

Tuesday 07 Oct 2025 / 12:00

From Legacy to Lifestyle: Belatra Transforms iGaming at SBC Summit 2025 with Narrative Worlds and Bold Innovation

(Lisbon, SoloAzar Exclusive).- At recent SBC Summit 2025, Belatra didn’t just showcase games — it invited the industry into an immersive universe. In this Q&A, Kateryna Goi, Chief Marketing Officer, shares how the company’s 30+ years of experience came to life through bold storytelling, creative design, and unforgettable experiences. From the debut of Mummy Universe to a unique collaboration with a Portuguese winery, Belatra’s presence in Lisbon marked a clear statement: the future of iGaming lies in blending technology, emotion, and culture.

Tuesday 07 Oct 2025 / 12:00

R. Franco Digital at SBC Summit 2025: Innovation, Regulation, and Global Expansion with the IRIS Platform

(Lisbon, SoloAzar Exclusive).- In this exclusive interview, Javier Sacristán Franco, International RF Business Director at R.Franco, shares the company’s global vision and its value proposition based on technological innovation, regulatory compliance, and content tailored to each market. From the launch of new slot titles to the prominence of its IRIS platform, the Spanish company reaffirms its commitment to sustainable growth across Europe and Latin America.

Monday 06 Oct 2025 / 12:00

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