´We’re pleased to present the latest player-driven solutions to our customers at the 2022 GAT Cartagena show´
⏱ 4 min read
(Cartagena, SoloAzar Exclusive).- Florencia Bobbio, IGT Sales Director Latin America, Argentina, Paraguay, Uruguay & Colombia, granted an interview to SoloAzar to anticipate the novelties that the firm will present at upcoming GAT show. "In terms of our expectations, the format of the show will help us offer a personal and customized experience for our clients and visitors," she said.
What novelties will you present at GAT show? What expectations do you have for the new edition?
We’re pleased to present the latest player-driven solutions to our customers at the 2022 GAT Cartagena show. They include our popular and innovative USwitch™ multi-game packs, designed to appeal to a broad array of play styles. With an intuitive game selector and player interface, a deep library of proven themes, stunning visuals, and our best-in-class hardware, our USwitch™ packs redefine the multi-game experience. Games in each pack are grouped into categories, allowing players to easily find their preferred game. Game categories also enable players to find new games that are similar to their favorites.
For the first time in Latin America, we’ll be showing an exclusive version of our USwitch multi-game called Black Edition on the PeakSlant32™ dual-screen cabinet, one of our newest and most versatile gaming machines. It includes three large LCD screens, which provide our customers with attractive merchandising options and their players with an immersive gaming experience. It offers an extensive library of themes that players love, and it is exceptionally comfortable and convenient for patrons, thanks to the ergonomic design as well as the USB and inductive wireless mobile phone chargers. It is also reliable and easy to service, providing strong return on investment.
At the show, one variation of our USwitch pack will feature Regal Riches™, Lunar Disc™, Wu Dragon™, and Hephaestus Cash Eruption™. These packs will be shown on the Cobalt27™ dual-screen cabinet, which features integrated, intelligent cabinet lighting with compelling attract and celebration sequences, as well as a comfortable ergonomic design.
Another USwitch four-game pack will include Hexbreaker 3™, Amazing Money Machine™, Mistress of Egypt Grand™, Queenie™, and Scarab Grand™. These combinations will be demonstrated on the popular CrystalCurve™ cabinet.
Our newest multi-level progressive (MLP) offerings, including Olympus Link™, Bubble Blast™, and Yin Cai Shen™ will also be among the highlights at our stand.
Olympus Link includes two themes, Queen of Olympus™ and King of Olympus™, and offers four jackpot levels, as well as the proven Hold and Spin feature. This feature can be triggered from the base game and free games, and becomes even more entertaining with a multiplier that can be applied to jackpots at higher bet steps. Players also enjoy the stacked wilds.
Our Bubble Blast MLP will be featured on the innovative CrystalCurve™ cabinet. With its Spells ’n Whistles™ and Trials of Atlantis™ base games, Bubble Blast has adapted a player-favorite bubble mechanic from Ocean Magic™ updated to award instant credit or jackpot prizes anytime a bubble lands on a "catcher" symbol. Impactful free games combined with a pick bonus create a frequent bonus hit rate that keeps players engaged. A player-selectable multi-denominational setup, scalable jackpots, and an innovative approach on the button panel allows players to fine-tune their bets for the optimal gameplay experience.
Our Yin Cai Shen theme takes the MLP to another level by seamlessly combining multiple player-favorite mechanics into an endlessly entertaining thrill ride. Players attempt to build bigger wins by collecting coins, which help trigger the MLP playoff, turn reels wild in the base game, generate a bigger wheel with more prizes, and expand the interface in the free games.
Visitors to our stand will also be able to experience our Game King X™ Video Poker content on the Cobalt23™, featuring an unparalleled mix of classic games and new titles to satisfy every player on the gaming floor.
In terms of our expectations, the format of the show will help us offer a personal and customized experience for our clients and visitors. We have a full slate of customer meetings scheduled, so we’re looking forward to hearing how their patrons are responding in the aftermath of pandemic restrictions, and understanding how our solutions can help drive their businesses to new heights.
How do you see the current situation of the Colombian games of chance market, and Latin America, in general?
Colombia is an important market to IGT in the land-based gaming category, and we’re seeing continued signs of recovery, similar to other regions in the Latin American region. Among signs of recovery, our latest MLP games are drawing acclaim and generating excitement among players, and we will continue building on that success. We’re also excited about our new program to meet the demand for pre-owned machines in Colombia, which helps our clients offer more diverse and entertaining gaming floors.
On the iGaming front, we also see great potential in the Latin American market. This is especially relevant for Colombia due to the maturity of the iGaming segment here. As a proven and established iGaming solutions provider, IGT is well-positioned to increase its supply of content and technology to Colombian operators. Our iGaming customers are responding positively to the first titles that we’ve released here, and we’re looking forward to continuing that trend.
Which are the main goals of the company and the challenges it faces for 2022?
Our goal is to deliver unrivaled gaming experiences that engage players and drive growth. Our challenge is to overcome the ambiguities that the public health situation presents with flexibility, innovation, and a spirit of collaboration, so that our customers are in the best possible position to recover from COVID-era limitations. Whatever the future might bring, we’re dedicated to helping our clients stabilize and grow their businesses.
Categoría:Events
Tags: Sin tags
País: Colombia
Event
GAT EXPO CARTAGENA 2026
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