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“We’re seeing great traffic for our games right now during the World Cup:” Arcangelo Lonoce, Habanero

Monday 12 de December 2022 / 11:48

2 minutos de lectura

(Malta, SoloAzar Exclusive).- Arcangelo Lonoce, Habanero Head of Business Development – Europe, chatted with SoloAzar about the successful participation of the firm at recent SiGMA show. He also commented the firm’s plans to expand its portfolio in Scandinavia, the Baltics and the Balkans, among other issues.

“We’re seeing great traffic for our games right now during the World Cup:” Arcangelo Lonoce, Habanero

What novelties/ activities has the firm presented at the show?

It really was a great event for us. We had some of our incredibly exciting new releases available – with Taiko Beats and Tuk Tuk Thailand as our headline games taking front and center on our stand’s screens. Taiko Beats came out shortly before we exhibited and proved to be very strong from the beginning with excellent social media support from our marketing team. The feedback from attendees has been really encouraging, and I’m sure it will continue to prove a hit through the next few months and beyond.

How do you evaluate your participation at the show

The key for us at SiGMA was to be part of the epicentre of the gaming scene – which Malta is for us, and most others in the industry!

It was quite a landmark for us in that it was the first time we were at SiGMA with our entire team – finance, marketing, management and design. The show itself was super busy, and in many ways that’s what made it so great. Of course, as all SiGMA veterans will attest, we are used to it being full of life and extremely busy but this was even better – meetings and opportunities exceeded what was already a packed agenda and it was absolutely fantastic being there.

We left the show with a host of leads – and this gives us a great platform to keep building on our tier one presence given we’re now live with some of the most recognisable names in the world. Alongside that, we’ve got some really great deals to announce in the near future, with everything from established big name brands, to the fast growing casinos that have arrived on the scene. As a studio that has a real grassroots heritage, we’re delighted to be supporting the growth of other young, dynamic brands with a story to tell. 

Have you showcased any innovative product or service related to the Qatar World Cup 2022?

We’re seeing great traffic for our games right now during the World Cup – especially Knockout Football, which mimics a football tournament, and its glitzier companion Knockout Football Rush. These have been really popular with our players, and with good reason – our pitch-perfect sounds, immersive graphics and solid mathematics have made it a real match winner for operators looking to entertain, engage and excite Alongside that, our other recent releases have also proven to be a key piece of casino entertainment for fans looking for entertainment during the downtime between matches, and we’re delighted to be entertaining so many people with the wonderful world of Habanero.

How does your company envisage 2023 being for the European market related to the gaming sector? 

For us, it looks very exciting! We’re going live with one of the biggest operators in Europe shortly, which will give us access to a multitude of brands that are household names across the continent.

Of course, with that deal and others, 2023 will no doubt mean that Europe is going to be a key part of our plans. This will allow us to reach more locations than ever before, and ensure that we can really grow our presence across multiple markets.

I’m very proud of just how much work we’ve put in as a team, and given that we’ve done so much groundwork already for the future, we’re incredibly excited about what this will open up for us.

Also as an additional note, there are two more major European markets that we’re looking at and expect to go live soon too – following regulatory approval, meaning we’ll have plenty more to announce related to that in the near future – so do stay tuned!

What are the plans for the near future?

Scandinavia is another major area of interest for us, and we’re expanding our portfolio in some great places, which is something that we’re really looking forward to. The market has a wealth of potential and Scandinavian players are known to be some of the world’s most discerning, so we hope we’re up to the test!

As well as that, the Baltics and the Balkans are another key region for us – Serbia for example, is an incredibly lively market – as well as Romania and Croatia, all of which are on our radar with either further expansion or market debuts. I especially see great potential in Eastern Europe, and the EAE in Bucharest was very productive for us. Looking back, it was a really great show and a pleasure to attend – just like SiGMA, it was very busy and full of local stakeholders!


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País: Malta



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