Expansion and Product Innovation

 “2025 has been a defining year for us — one where our strategic focus on expansion, product innovation, and strengthening operator partnerships truly came to life”, said María, Uplatform Sales Team Lead in an exclusive Q&A with SoloAzar.

 «We entered the year with ambitious goals, and looking back, we can confidently say that we not only met them but built a foundation for even more accelerated growth in the coming years. Across multiple regions, including Europe, Latin America, and parts of Asia, we saw rising demand for stable, high-performance platforms backed by strong localization and operational support, which aligns perfectly with what Uplatform delivers.”

She remarked that Uplatform sportsbook became even more comprehensive and customizable; its casino aggregator expanded with new providers and game categories; and its back-office tools reached a new level of sophistication, particularly in analytics, segmentation, and retention capabilities.

Besides, Zak, Sales Team Lead, added the following: “2025 was a strong year of growth for us. We added more casino games, which helped our clients keep their players engaged. We attended major industry events around the world like ICE, SBC Summit, and Sigma, where we showed off our platform and met new clients and long-time partners. And of course, our stands always attract attention. Our platform itself got even better; we now offer over 16,000 games, 550+ ways to pay, and support for 68 languages. We also focused on helping operators keep their players happy long-term, not just with games but with guides on player retention. All of this helped us grow significantly and serve more clients worldwide.”

Global presence at games of chance events

«Another significant achievement was our increased global presence at industry events. Each show allowed us to meet partners face-to-face, showcase our advancements, and gather valuable insights from operators that directly shaped ongoing product development. We have also been growing internally: our team grew, our processes matured, and our brand became stronger and more recognizable in highly competitive markets. Overall, 2025 has been a year of consolidation, expansion and powerful momentum,” Maria pointed out.

Plans and goals for 2026

“Come 2026, which already looks very promising, we plan to focus and build on this momentum with a combination of targeted market expansion, product evolution, and deeper operator partnerships. We’re preparing to introduce new solutions and enhancements that will boost our platform’s performance, personalization, and flexibility even further. Several major updates are already in development — from more advanced sportsbook tools to new engagement features and expanded content offerings — all designed to help operators deliver richer, more tailored player experiences.

“From a business perspective, 2026 will be a year where we strengthen our presence in key regulated markets, reinforce local partnerships, and continue investing heavily in localization, compliance, and user-centric innovation. At the end of the day, our main goal is to ensure that Uplatform remains a trusted, forward-thinking partner that empowers operators to scale confidently, adapt quickly, and stand out in an increasingly competitive landscape. If 2025 was about expanding our footprint, 2026 is about deepening our impact,” Maria assured.

Zak commented that, in 2026, the firm plans to keep growing. “We will add even more games and content to our platform. We want to help our clients enter new countries and markets by using our localized payment and language features. A big focus will be on improving our tools for operators, like better data and support, to help them keep their players longer. We will make sure our technology can handle this growth smoothly and securely. Our vision has always been to be the complete, one-stop solution for anyone wanting to start or grow an online betting and casino business. And last but not least that we have launched our own casino aggregator, which we will actively develop in 2026. It is filling up fast with top providers, and we're confident that partners who try it will be pleasantly surprised by our terms of cooperation.”