Cristian Robalino: "SBC Summit Rio has been an outstanding success"

How do you evaluate this edition of SBC Summit Rio? Were your expectations met in terms of attendance and participation?

SBC Summit Rio has been an outstanding success, surpassing our expectations in both attendance and engagement. Our audience tripled compared to our inaugural event in 2024, demonstrating the rapid growth and increasing importance of this event in the region. The enthusiasm and participation from key stakeholders such as operators, affiliates, suppliers, regulators, and investors, were truly remarkable.

One of the most telling indicators of the event’s success is our Net Promoter Score (NPS) of 70 from post-event surveys, highlighting the overwhelmingly positive experience shared by attendees. This strong endorsement reinforces SBC Summit Rio’s position as the premier gathering for the Brazilian sports betting and iGaming industry.

SBC Summit Highlights

What were the most successful aspects of the event, in your opinion?

One of the biggest successes of SBC Summit Rio was the quality of attendance, with 41% of participants being senior decision-makers, ensuring high-value conversations and business opportunities throughout the event. The conference sessions delivered exceptional insights from top-tier speakers, while the exhibition floor showcased cutting-edge innovations, drawing strong engagement from attendees. Beyond the daytime programming, the networking parties each evening played a crucial role in fostering deeper industry connections. The highlight was INFINITY Rio, our spectacular closing party, which featured Afrojack and Dubdogz, creating an unforgettable atmosphere. The feedback was overwhelmingly positive, with attendees praising the energy, entertainment, and unique opportunity to connect with key industry figures in a more relaxed and engaging setting.

What were some of the other featured event highlights?

SBC Summit Rio was packed with standout moments that added to the event’s energy and excitement. One key highlight was our special Happy Hour celebrating AMIG’s first anniversary. AMIG launched their membership last year in tandem with the inaugural SBC Summit Rio, so it was fantastic to commemorate their milestone together with industry leaders.

On the conference stage, we were honored to host Brazilian football legend Bebeto as our keynote speaker, captivating the audience with his insights and experiences. Additionally, Senator Irajá Abreu from the Province of Tocantins, Brazil, brought invaluable perspectives on regulatory developments, providing key insights into the future of Brazil’s gaming and betting industry.

Beyond the sessions and networking, we added an exciting element of competition with our 3v3 football contest, allowing attendees to have some fun, make lasting memories, and strengthen their connections in a completely unique and engaging way. These moments truly set SBC Summit Rio apart, offering a perfect mix of business, entertainment, and relationship-building.

What feedback did you receive from participants and visitors?

The feedback from attendees has been overwhelmingly positive. Attendees praised the event’s organization, high-quality discussions, and the caliber of networking opportunities, emphasizing how valuable it was to engage directly with key decision-makers. Many exhibitors shared that orders were written directly on the show floor, reinforcing the event’s role as a powerful business platform. Visitors also appreciated the dynamic exhibition space, the engaging conference content, and the seamless flow of the event, making it easy to maximize their experience.

We are taking all the feedback received, both big and small, into account to ensure that SBC Summit Rio 2026, returning March 3-5 at Riocentro, is even bigger and better. Preparations are well underway to make next year's show an even more impactful experience for the industry.

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