EGT Digital’s participation in ICE Barcelona 2026: commercial exhibition and business opportunities

"ICE Barcelona 2026 was a very strong and productive edition for us. This year, having our own stand gave EGT Digital the opportunity to present both our products and the company as a whole in a much more comprehensive and confident way. From a commercial perspective, the event allowed us to further strengthen relationships with our existing partners, while also moving discussions with new ones beyond introductions and into more concrete, strategic territory. Returning to Barcelona for a second year helped reinforce continuity, trust, and long-term alignment, enabling many conversations to progress naturally toward execution.

Our stand attracted consistent, high-quality traffic, and the conversations we had were focused, relevant, and commercially mature. ICE continues to be one of the most effective environments for strengthening partnerships, validating product direction, and opening new business opportunities across multiple regions".

The audience at ICE

"The quality of the audience at ICE Barcelona 2026 was excellent. We engaged primarily with decision-makers – operators, aggregators, and platform partners – who came with a clear understanding of their market needs and a strong interest in scalable, future-ready solutions.

Many of the discussions went straight into integration models, monetization strategies, and localization requirements, which demonstrated the high level of professionalism and preparedness among attendees. This made the event particularly valuable, as it allowed us to focus on meaningful business development rather than exploratory conversations".

Products, solutions and services 

"At ICE Barcelona 2026, we presented two key highlights that reflect our strategic focus on expanding the online casino ecosystem.

The first was EGT Lounge, our new hybrid gaming product that connects players remotely to real EGT slot machines via live streaming and real-time interaction. The concept generated strong interest from operators looking for differentiated content and new revenue streams that bridge land-based authenticity with online accessibility. Its plug-and-play integration, custom-branded lobby, and full compatibility with the X-Nave platform were particularly well received.

Alongside this, we offered a first hands-on preview of Ola Diego Jumboways, a character-led slot built on our Jumboways paymode. Visitors responded very positively to its rhythmic visual design, player-driven Free Spins options, and scalable engagement features, making it one of the most talked-about titles on our stand". 

 Trends and debates at ICE Barcelona 2026

"Several clear themes stood out this year. There was ongoing discussion around how online gaming formats continue to evolve, with the industry exploring different ways to enhance engagement and introduce variation beyond traditional experiences. This reflects a broader, ongoing conversation rather than a single dominant shift.

By contrast, scalability and flexibility emerged as much more defining priorities – operators are increasingly focused on solutions that can adapt efficiently to different markets, regulatory environments, and player behaviors. AI-driven data analysis, personalization, and responsible gaming tools were also central to many discussions, with a strong emphasis on practical implementation, measurable results, and long-term sustainability rather than theoretical innovation."
 

After attending the event, what are the company's main strategic priorities for this year? Are you preparing the launch of new products or developments for this year and in what areas will you be focused?

"Following ICE Barcelona 2026, our strategic focus for the year is centered on expanding EGT Digital’s global presence while continuing to deliver the stable, high-performance solutions that our partners expect from us. We are accelerating innovation across both content and platform, with a strong emphasis on scalability, reliability, and readiness for increasingly complex regulatory and operational environments.

We will continue to launch new products and developments throughout the year, while also investing heavily in the evolution of our platform infrastructure to ensure it remains flexible, resilient, and future-proof. AI will play an increasingly central role in this next stage – not as a standalone concept, but as a strategic capability already embedded in our technology, supporting advanced personalization, analytics, and ongoing product optimization.

Ultimately, our priority for 2026 is to further strengthen our position as a reliable, forward-looking partner, providing solutions that enable sustainable, long-term growth for our customers across diverse and fast-changing markets".

To finish, Do you plan to address new markets or strengthen your presence in key jurisdictions during 2026? What factors influence that decision?

"Yes, both. In 2026, we plan to further strengthen our presence in key strategic markets while also exploring new growth opportunities. Our decisions are guided by several factors, including regulatory developments, partner demand, and the specific preferences of local player bases.

Markets such as Europe continue to set important trends, while regions like LatAm and Africa remain strategically significant due to their growth potential and evolving regulatory frameworks. Our ability to adapt content, platform functionality, and engagement tools to each market is a key advantage and will continue to shape our expansion strategy."