Florencia Bobbio from IGT LatAm: “GAT Showcase Bogota provided an excellent platform for us to meet with customers and exhibit IGT’s latest games and cabinets for the region”

GAT Showcase Bogotá brought together the main business leaders and operators of the games of chance industry, which was a great opportunity for companies of the sector to network and present their latest releases.

In this sense, we asked Florencia Bobbio, IGT Director of Sales, LatAm about the main products that the firm presented at the event. She explained that “The GAT Showcase  Bogota expo provided an excellent platform for us to meet with customers and showcase IGT’s latest games and cabinets for the region. This year, we demonstrated our momentum in the multi-level progressive (MLP) category by presenting compelling themes, including Magic Treasures and Mystery of the Lamp on the PeakSlant49 cabinet, plus new titles for the popular Egyptian Link game on the PeakSlant32 cabinet. We also previewed the latest in our market-attuned USwitch multi-game packs, which offer optimal configuration flexibility to operators. Highlights included the USwitch Black Edition game pack on the PeakSlant49 cabinet, featuring engaging titles like Kitty Glitter Grand, Fortune Disc, and San Xing Riches”.

 We also wanted to know about the response that IGT had from current and potential clients during GAT Bogotá and they told us that “Our customers responded favorably to our GAT Bogota portfolio. It was great to connect in person and collect real-time feedback on games for the region. They quickly recognized the entertainment value that IGT’s games can bring to their floor and vouched for the strength of our multi-level progressive (MLP) content in particular. With localized product, sales and services teams, our commitment to delivering excellent customer service, personalization, and content for the region has never been stronger.”

 The Latin American market

 How has the company evolved in the Latin American market and what opportunities arose at this GAT Showcase?

 “IGT continues to expand its portfolio for Latin America with new research-backed products that align with player preferences in each market. Our multi-level progressive (MLP) portfolio is very strong globally, and we have strengthened our regional footprint by deploying high-performing titles like Prosperity Link, Mystery of the Lamp, and Egyptian Link. In the online space, IGT PlayDigital continues to build its game library, and we are committed to pursuing new opportunities for this vertical”.

 Last but no least we wanted to know What are your expectations after the event in terms of expansion or partnerships in Colombia and the region?

“Colombia’s gaming market is experiencing a period of growth, and IGT is committed to helping our regional customers capture new market opportunities. From our diverse multi-level progressive (MLP) library and in-demand cabinets to iGaming and systems solutions, we remain focused on partnering with new and existing customers in Colombia to provide the solutions they need to differentiate their floors”.