´Gaming is constantly evolving and expanding´ | Exclusive - SoloAzar International
Exclusive

´Gaming is constantly evolving and expanding´

Thursday 10 de February 2022 / 07:42

⏱ 3 min read

(Las Vegas, SoloAzar Exclusive).- Recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40", Lauren Bates, Vice President, West Game Sales, Konami Gaming, Inc. granted an interview to SoloAzar in which she commented about her beginnings in the gaming industry, her greatest challenges and achievements during her 15 years working in the sector.

´Gaming is constantly evolving and expanding´

What were your beginnings in the gaming industry?


2022 will be my 16th year with Konami Gaming, Inc. Growing up in Ohio we did not have gaming so, Las Vegas and the casino industry was a whole new world for me. I was fresh out of college (The Ohio State University) and visiting a high school friend in Las Vegas; when I decided to send out some resumes to practice my interviewing skills. I had no intention of taking a position or moving away from my home but, I was slowly falling in love with Vegas, the potential opportunity, and gaming & hospitality lifestyle. After one of my interviews, I was referred to a recruiter, who sent me on an interview at Konami. I interviewed and was offered the position (contingent on me starting immediately). I started as an administrative coordinator, then moved into system sales, and eventually games sales in 2008. Since then, I have grown with the organization and had the privilege to work with operators in the Tribal, Corporate, and Commercial sectors across the country but, mainly focused in the western region of the US.


You have been working in Konami for 15 years. What have been your greatest achievements in this period?


There are many things I am proud of during my tenure at Konami but, below are some highlights:


-  Working my way up through Konami to one of the few female executives in the company (and industry).


-  Serving as the Vice President and Board Member for Global Gaming Women.


-  I recently received the Patty Becker Pay It Forward Award Pay It Forward Award (globalgamingwomen.org).


-  Working with and developing the next generation of gaming leaders (both internally at Konami and industry wide with Global Gaming Women).


-  Partnering with gaming operators throughout the US for casino openings, expansions, and strategic initiatives.


What have been the greatest challenges you had to face during your career?


COVID has been a game changer for all of us (both professionally and personally). I was out on maternity leave and preparing to return to work when the world closed on March 16th. My plans of easing back into work while caring for my newborn son (Will- Born 1/13/20) quickly changed.  Upon my return to work I was quickly promoted to VP Game Sales- Western Region, responsible for additional team members and territories I had never worked with or had been 10+ years since we worked together.


And in general, what have been the greatest changes in the industry since you started?


Gaming is constantly evolving and expanding. Whether it's new functionality (Cashless, Mobile, etc..) or opening new market segments (Sports Betting, Historical Horse Racing, etc..) there's always something new and exciting. I've been fortunate to work on both the games and systems side of our business at Konami. We work tirelessly to provide innovative content and functionality to all our partners and improve the patron overall experience. When I initially started my gaming career; many of the decisions made were relationship based. While relationships and rapport are still critical to successful business partnerships; purchases and decisions are a lot more analytical these days.


You have been recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40". What can you tell us about this important recognition?


I am extremely grateful and honored to be recognized as one of GGB's "Emerging Leaders of Gaming 40 Under 40." This award recognizes young professionals making a significant impact in the casino gaming industry. This year's class is especially meaningful and special because, as an industry we have been forced to innovate the way we think, interact with others, and service our customers due to COVID. As an industry we have navigated these challenges together and to be recognized as a leader in this space is truly an honor.

Categoría:Exclusive

Tags: Sin tags

País: United States

Event

GAT EXPO CARTAGENA 2026

24 de March 2026

GAT Expo Cartagena 2026: A Strategic Gathering Driving Innovation, Business, and Regulation

(Cartagena de Indias, SoloAzar Exclusive).- On the second day of GAT Expo Cartagena 2026, the exhibition at the stands officially opened, where companies are showcasing their latest developments in products, systems, and platforms, marking the start of the event’s commercial activity. SoloAzar is on-site to capture the highlights of this key industry gathering.

Wednesday 25 Mar 2026 / 12:00

Coljuegos has transferred $3,6 billion to healthcare since 2022, highlights Marco Emilio Hincapié at GAT Expo 2026

(Bogotá).- During the GAT Expo Gaming and Technology 2026, the president of Coljuegos, Marco Emilio Hincapié, assured that in the Government of Change, $3.6 billion have been allocated to the subsidized health regime, equivalent to 41.84% of the resources generated by the gaming industry since 2012.

Wednesday 25 Mar 2026 / 12:00

Strong Attendance Marks the Academic Agenda at GAT Expo Cartagena 2026

(Cartagena de Indias).– High-level conferences and panels marked the opening of GAT Expo Cartagena yesterday at the Las Américas Convention Center. This kicked off the official programming of the fair, which brings together authorities, regulators, entrepreneurs, and industry experts. For eight continuous hours, participants engaged in technical, regulatory, and economic analysis within a dynamic sectoral conversation.

Wednesday 25 Mar 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.