All eyes on recovery as MGM China, UMAC hold seminar for MGM staff on mainland China consumption habits

Advised by the Economic Affairs Department of Liaison Office of the Central People’s Government in the Macau SAR, the “MGM Talent Development Series Seminar – Chinese Consumer Behavior: Challenges and Trends” was held at MGM Cotai with more than 200 participants being provided insights into the SAR’s tourism industry to capture emerging opportunities as mainland residents resume visiting Macau.

With a focus on consumer research in Mainland China and Macau – the latter of which centered around integrated resorts – participants were able to understand the difference of consumer behavior and habits between the two areas. The information helps optimize strategies in brand positioning, tailor-made service, advertising and promotional activities, which will enhance the sustainable development of Macau’s integrated resorts.

“The integrated resorts industry not only serves as the economic backbone in Macau, it also fully drives the development of peripheral industries,” said Jean Chen, Dean of FBA of the University of Macau.

“Co-organizing with MGM, this seminar created a platform for industry professionals and scholars to explore on topics such as Chinese consumer behavior, digital transformation of the industries and post-pandemic economic situation, facilitating the recovery of Macau’s economy. I look forward to similar events in the future, joining hands with enterprises to push forward the economic diversification of the city.”

MGM China’s previous work with the University of Macau has included the company supporting the university’s study tours to Las Vegas, with participating students touring properties owned and operated by MGM Resorts International and meeting with senior management, allowing them to gain a deeper understanding of integrated resorts.