Amusnet and Betplay Toast to Success with Cocktail Rush by Melissa Martínez

Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia's most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values. 

Since its debut in March, the branded slot has captured local players' attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.

This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.

Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.

About Amusnet

Amusnet is a leading provider recognised for offering the best-performing products and innovative solutions in gaming globally. With over 300 captivating slots, engaging table games, and an immersive Live Casino studio, our portfolio is available on 2000+ operators’ websites. Amusnet is operating in 35+ markets, with more added all the time, ensuring a safe and enjoyable gambling environment on different continents. The latest addition to our diverse portfolio is the launch of our premium Land-based vertical in February 2024. Our team consists of 800+ industry professionals, and we continue to broaden our network of offices as we grow.

About Betplay

BetPlay, a Corredor Empresarial brand, offers sports betting, casino games, and online slots. As Colombia's market leader in sports betting, BetPlay is supported by a nationwide transactional network. Corredor Empresarial unites Colombia's top betting business leaders, leveraging their extensive experience to position the company at the forefront of the country's gaming and betting sector.