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Gaming

Argentina’s tighter advertising standards are pushing operators to re-think retention mechanics and aggregator-ready content

Friday 09 de January 2026 / 12:00

2 minutos de lectura

(Lisbon).- Argentina has moved to tighten gambling advertising standards, with Resolution 446/2025 published on 3 November 2025 and platforms like Google Ads updating eligibility around province level licensing in early December. In that climate, the conversation shifts from “who can shout louder” to “who can retain better”, because product structure becomes part of the marketing engine.

Argentina’s tighter advertising standards are pushing operators to re-think retention mechanics and aggregator-ready content

That is the context behind Timeless Tech’s latest iGaming Game Aggregator insight on Mascot Gaming, a studio that packages its catalogue around repeatable mechanic families and aggregator first distribution. 

<Read Full Analysis Here>

What the catalogue signals in a compliance first cycle

Built for aggregator rails, not bespoke integrations

Mascot Gaming positions itself as an in-house developer active since 2015, with distribution designed for aggregator ecosystems. That matters when regulated market workflows demand standardised onboarding and predictable delivery.

Multi-format portfolio with clear clusters

The provider’s catalogue spans slots, crash games, shooters and instant games via its Tic Tac Toe Games label. Mechanic families such as Risk & Buy and Rockways and Rockfall create consistent “promo handles” that are easier to segment in a lobby than one-off experiments.

Proof points that travel across markets

A recent credibility marker is independent recognition, including an SBC Awards Europe 2025 win for Game Music / Soundtrack, plus the BEGE 2025 Popular Voice Award for Outstanding Character Design for Tessa Hunt. For operators, these signals do not replace due diligence, but they do strengthen shortlisting when combined with documented testing artefacts.

A featured title to watch

Mascot highlighted Scratch the Bank as a featured release, with a Risk & Buy framing that supports clear merchandising ahead of a dedicated review.

As Argentina’s advertising environment becomes more prescriptive, the competitive edge moves toward conversion and retention mechanics that are easy to communicate and even easier to activate. Timeless Tech helps operators turn that logic into a practical content stack. <Book a Consultation

Categoría:Gaming

Tags: Timeless Tech,

País: Portugal

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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