Gaming

BtoBet and Captain Up Partner to Gamify Sportsbetting and Casino

Thursday 15 de April 2021 / 11:24

⏱ 1 min read

(Malta).- Leading sportsbook and gaming platform provider BtoBet announced a new partnership with Captain Up - award winning cloud based gamification platform.

BtoBet and Captain Up Partner to Gamify Sportsbetting and Casino

Through this partnership BtoBet, part of Aspire Global, will allow operators to maximize customer activity and loyalty - using gamification, behavioral psychology and social tools. Captain Up is offering new experiences, enriching the journey with challenges, missions, tournaments, jackpots, leaderboards, personal promotions, smart bonuses, and progressive rewards amongst many more.

Operators will be able to create scheduled targeted campaigns, segmented according to user behaviour, matching rewards and bonuses with various parameters such as category, channel or brand.

“Regulatory developments highlight the need for innovation and creativity, circumventing the difficult use of bonuses. We are empowering brands with personal gamified marketing tools, adhering to the dynamic regulatory guidelines. Not only are gamification tools essential from a player retention and engagement perspective, but they are also morphing the industry into a more social environment. It is slowly but surely breaking the dogma that the iGaming industry is not a socially engaging environment,” said Uri Admon, Chief Executive Officer, Captain Up.

“Today’s betting and gambling environment are increasingly focused on heightening the player experience. Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. I am confident that Captain Up’s product portfolio will help our partners build a competitive edge in terms of player loyalty and engagement,” said Sabrina Soldà, Chief Marketing Officer, BtoBet.

Categoría:Gaming

Tags: Sin tags

País: Malta

Event

SBC Summit 2026

29 de September 2026

Uplatform Brought "Your Dreams. Our Platform" to Life at SBC Summit Lisbon 2026

(Limassol).- At Stand D215, Uplatform turned operator visions into reality during SBC Summit Lisbon 2026, blending standout experiential design with cutting-edge iGaming solutions.

Friday 09 Oct 2026 / 12:00

Kambi Highlights Network and LatAm Growth at SBC Summit

(Lisbon, SoloAzar Exclusive).- Mateo Lenoble, Head of Sales LatAm at Kambi, spoke to SoloAzar during SBC Summit 2026 in Lisbon about the company’s objectives at the event, the business opportunities emerging across Latin America, and the meaning behind its refreshed “Powerful Network. Proven Edge.” positioning.

Friday 09 Oct 2026 / 12:00

GR8_TECH Highlights Speed and Growth at SBC Summit 2026

(Lisbon, SoloAzar Exclusive).- Vardan Hakobyan, Head of Sales at GR8_TECH, spoke to SoloAzar during SBC Summit 2026, held from September 29 to October 1 at Feira Internacional de Lisboa, about the company’s objectives for the event, the business opportunities generated, its strategy in Latin America, and its priorities for the coming months.

Friday 09 Oct 2026 / 12:00