Fast Track Launches ‘Tournaments’ to Drive Player Engagement
Tuesday 13 de January 2026 / 12:00
⏱ 1 min read
(Malta).- Fast Track has introduced Tournaments, a new feature within Rewards, its AI-driven gamification platform. The feature gives operators a new mechanic for driving player retention and engagement.
Tournaments enable players to compete against each other for prizes on real-time leaderboards, a format proven to increase time on site and repeat play.
What sets Fast Track's approach apart is relevance. Tournaments integrate with the company's Singularity Model, allowing operators to match players to competitions based on how they play. A player who chases big wins can be entered into a multiplier-based competition. A volume player competes on turnover. The result is tournaments that feel personal and perform better.
For operators managing multiple brands, the feature removes duplication. A single tournament setup can be applied across all brands and languages through Player Origins, Fast Track's multi-brand management layer.
Simon Lidzén, CEO of Fast Track, said: "Operators have either built tournaments in-house or used tools disconnected from their CRM, both creating friction at scale. Tournaments in Rewards solves that, but the real value is in relevance. Connected to the Singularity Model, operators aren't just running competitions - they're running the right competition for each player."
Prize structures support unlimited leaderboard positions, and opt-in can be configured as automatic or manual. Customisable widgets for both opt-in and standings give operators control over visibility and placement across their sites.
See Tournaments at ICE Barcelona
Fast Track will be demonstrating Tournaments live at ICE Barcelona, 19-21 January. Operators interested in seeing AI-driven gamification in action are invited to visit Stand 2H70A.
Categoría:Gaming
Tags: Fast Track,
País: Malta
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
