Aiming to disrupt the UK market, Virgin’s unique personality-led brand will be brought to life through a slick, simple-to-use product focusing on providing a straightforward and engaging betting experience.

Created in partnership with Gamesys’ development teams, SBTech’s award-winning platform powers Virgin Bet with a bespoke front-end interface, signifying their extensive technological capabilities and firm commitment to the UK market.

SBTech was chosen by Gamesys following a competitive tender process to secure the landmark agreement – which is one of the UK’s biggest iGaming sportsbook deals in recent times.

Gamesys’ Gibraltar Marketing Director Simon Mizzi said: “We’re excited to launch Virgin Bet into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve.”

SBTech CEO Richard Carter added: “This is a significant announcement and achievement for the business which strengthens our UK presence. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with their management team whom we have long admired.

“Gamesys has put its faith in us due to our proven track record of delivering world-class sportsbook and casino platform solutions. This is testament to our talented team, outstanding product portfolio and the exceptional results we are able to generate for our partners.”

Virgin Bet is available on mobile web at www.virginbet.com and Android now, with an iOS app to follow.

For SBTech enquiries, email enquiries@squareintheair.com and for Virgin Bet, contact ally.hendry@virginbet.com