Habanero expands Betsson partnership with Betsafe launch

Betsafe offers a wide selection of innovative iGaming products to its Baltic players, and in light of the new agreement, can now add several of Habanero’s renowned titles to its impressive offering in local languages.

The agreement expands on an existing deal between Habanero and Betsson, which saw all of Habanero’s Italian-certified slot and table products integrated with StarCasino. Established as a strong brand in Italy under the Betsson Group portfolio, the partnership that has gone from strength-to-strength since going live.

As well as extensive success in Italy, Betsson’s collaboration with Habanero has now extended to the Baltics and further beyond across the CEE region, with the latest agreement serving as testament to the excellent relationship that exists between the two companies.

Commenting on the deal, Arcangelo Lonoce, Head of Business Development Europe at Habanero, said: “At Habanero, we are all about working with the best of the best and given our fantastic success with Betsson and StarCasino across Italy, we look to emulate this success again with Betsafe in the Baltics.

“We are so thrilled to see our products go live in Betsafe’s offering, and hope that we can assist the operator in attracting multiple demographics of players with our fantastic range of games. We look forward to plenty more years of expansion together across multiple new markets”

Betsafe added: “Habanero’s distinguished slot portfolio has a proven track-record of performance across a wide range of markets, so we are delighted to be able to join forces to entertain our audiences. We’re sure that this will be the first of many new markets we work the studio across.

Established as one of Europe and LatAm’s leading slot providers, MGA-certified Habanero has continued to go build on its tier-one presence over the past 12 months, with notable expansion across Argentina,Spain and the CEE region, as it looks to carry its momentum into 2022 and the busy months ahead.