Stars Affiliate Club supports the world’s largest poker site PokerStars, one of the world’s largest online casinos PokerStars Casino, and leading online betting and gaming brands Full Tilt, BetStars and Sky Bet by Stars in Italy. It offers affiliate partners access to a single resource to simultaneously promote multiple brands and leverage the support of Stars Affiliate Club’s team of industry specialists.

Stars Affiliate Club’s affiliate partners will enjoy the benefits of the Income Access platform, which provides robust reporting and tracking features to help in the optimisation of acquisition and retention initiatives.

Income Access gives affiliates access to a broader selection of campaign tools to more effectively promote corresponding brands, complementing Stars Affiliate Club’s existing suite of sophisticated online marketing and monitoring technologies. Income Access’ platform flexibility also supports a wide array of commission structures.

Tara Wilson, SVP and General Manager at Income Access, said: “Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access. Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”

Jason Prasad, Department Head of Affiliates at The Stars Group, said: “We believe Stars Affiliate Club is the first programme of its kind in the industry. The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”