Leadstar Media kick-off US expansion with New Jersey license

With a healthy portfolio of sports betting comparison sites spanning Europe and South America, the Stockholm based company is to enter the largest regulated market for gambling in the US with its two US specific sites

Their first, Bettingscanner.comreviews and compares sportsbooks for sports bettors, while the second, Unitedgamblers.comprovides reviews and gambling guides for both casino players and sports bettors. The launch of the two sites represents the company’s first foray in North America. 

Founder CEO of Leadstar, Eskil Kvarnström, spoke of his delight in fulfilling a long-term aim of the company: “This is just the beginning of our US expansion. Our ultimate goal is to be one of the main iGaming affiliates in the US. We are therefore thrilled that we have received our first state license, the first of many we expect”. 

Since every American state was given the legal power to introduce regulated sports betting, New Jersey has become the premier destination for US and European sportsbooks. 

Being the first state to launch an open, regulated market and a location renowned for its love of sports and gambling, New Jersey has quickly become the place to be for iGaming affiliate companies.

As Kvarnström alludes to, New Jersey is only the start of the company’s US expansion. License applications have also been sent for Pennsylvania and Indiana - two further states that have rolled out regulated online markets. Further down the line, it’s inevitable the company aims to secure a license for a fourth online market in West Virginia as it proceeds to make its presence felt in the US.

Of the four American states with statewide mobile sports wagering in place, New Jersey is the most appealing market, for bettors and operators alike.

The legal framework allows bettors to create an account and place a wager from anywhere within state lines. It’s an approach in stark contrast to Nevada, Rhode Island and Iowa, for instance, where mandatory in-person registration continues to severely each market in terms of growth and revenue. Licensed operators, meanwhile, are able to offer up to three sports betting websites. 

The seventeen online betting options available at the time of writing guarantees a highly competitive market which continues to grow and surpass expectation. Additionally, New Jersey is one of only three states that has a regulated market for online casinos. 

For Leadstar Media, gaining a foothold in the US presents the opportunity to build on relationships with existing partners, as well as link-up with new operators. According to Kvarnström, it’s yet another significant step in the company’s sustained development:

“As a team, we’re highly ambitious and always looking forward to the next project and the next market. We truly believe in our products and what we are doing as a company and we want as many sports bettors and casino players to benefit from our work”.

As with the numerous brands under Leadstar’s expanding umbrella, United Gamblers is built to serve the needs of online gamblers in every which way.

The state tracker map, for example, greets visitors and shows the legal status of all 50 US states and D.C. Regardless of location, players have access to a clear overview of the US gambling landscape and the options available.

Comparing legal and licensed sportsbooks and casino sites remains the objective of course. In a maturing market where many brands are still unknown in the eyes of Americans, bridging the gap between operator and player is key. 

As a one-stop-shop for online sports bettors and casino players, United Gamblers caters to its audience by placing great emphasis on writing concise reviews, useful gambling guides and up-to-date news concerning each state.