Noticias de ultima
  • 12.00 One year after the government took office: What has changed and what's next for foreign trade?
  • 12.00 Brazilian Finance Minister, Haddad, defends only betting on the outcome of the match in football
  • 12.00 "The Economist" celebrates Online Gambling as Brazil debates its restriction
  • 12.00 CT Gaming Honored at the 15th Edition of Casino Inside Awards
  • 12.00 JCM Global Installs New Outdoor LED Marquee Signage at Bucky's Casino and Yavapai Casino
  • 12.00 Zitro to expand product offering with "CONCEPT" launch at ICE BARCELONA 2025
  • 12.00 PGS 2024 Forum: Regulators and Leaders to Detail New Gaming Law on December 11-12 in Peru
  • 12.00 Amusnet and Bwin Partnership Set to Elevate Player Experiences in Greece
  • 12.00 Sigma Europe: Nicolás Campano from Soft2Bet and the pride of the firm after exhibiting at the event
  • 12.00 Sportingtech Supercharges Live Casino Experience with CreedRoomz Partnership
Gaming

New updates to AGA Responsible Marketing Code for Sports Wagering Prohibit “Risk Free,” enhance college-aged protections

Wednesday 29 de March 2023 / 12:00

AGA

2 minutos de lectura

(Washington, D.C.).- The American Gaming Association (AGA) has released updates to the association’s Responsible Marketing Code for Sports Wagering (the Code), which sets the industry standard for responsibility in marketing and advertising of sports betting.

New updates to AGA Responsible Marketing Code for Sports Wagering Prohibit “Risk Free,” enhance college-aged protections

“Established in 2019, AGA’s Responsible Marketing Code reflects the commitment of our members to set and adhere to a high bar for responsible advertising,” stated AGA President and CEO Bill Miller. “Today’s updates advance that commitment and represent our intention to protect consumers and evolve our standards as this nascent market matures.”

The changes—developed in collaboration with AGA members—are the most significant to the Code since its inception, including:

  • Enhancing protections for college-aged audiences by:
    • Prohibiting college partnerships that promote, market or advertise sports wagering activity (other than to alumni networks or content focused on responsible gaming initiatives or problem gambling awareness).
    • Prohibiting sportsbook NIL deals for amateur and college athletes.
       
  • Adding age restrictions (21+) for any individual featured in sports betting advertising.
  • Changing all references to the “legal age of wagering” to 21-plus.
  • Banning all use of “risk free” in advertising.
  • Formalizing an annual process for reviewing and updating the Code.

    The updated standards go into effect immediately with a grace period for existing or deployed assets until July 1, 2023. Full updates to the Code can be found here.

    “Advertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while providing responsible gaming resources,” added Miller. “The AGA and our members are committed to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults.”

    In addition to updates to the Code, Dr. Jennifer Shatley has been named co-chair of the Code Compliance Review Board. Currently founder and principal consultant at Logan Avenue Consulting LLC and consulting partner for the Responsible Gambling Council, Dr. Shatley brings more than 25 years of experience in responsible gaming policy to oversee the compliance board and review Code violation complaints.

Background

  • Sports betting accounted for less than half a percentage of total advertising volume last year, down 28% from 2021.
  • 33 states and Washington, D.C. currently feature live, legal sports betting markets, with three additional legal markets awaiting launch.
  • More than half of American adults (146M) live in a live, legal sports betting market.
  • AGA’s Have A Game Plan.® Bet Responsibly.™public service campaign brings sports betting stakeholders together to educate new and seasoned sports bettors about how to bet responsibly.

Categoría:Gaming

Tags: American Gaming Association,

País: United States

Región: North America

Event

SIGMA EUROPA – Malta 2024

11 de November 2024

Sigma Europe: Nicolás Campano from Soft2Bet and the pride of the firm after exhibiting at the event

(Malta, SoloAzar Exclusive).- Nicolás Campano, Soft2Bet Sales Director for LATAM, shares all the details behind the company's participation at SiGMA Europe 2024. Key products and business possibilities are some of the issues treated in this interview.

Tuesday 10 Dec 2024 / 12:00

SiGMA Europe: key experience for 21VIRAL's growth in Latin America

(Malta, SoloAzar Exclusive).- 21VIRAL's CEO, Christoph Härtel, shared his vision on his participation in the SiGMA Europe 2024 fair, held in Valletta, Malta and his strategic view of the LatAm market.

Monday 09 Dec 2024 / 12:00

"SiGMA Europe 2024 was a great opportunity for us": Bryam Jacquet, TaDa Gaming

(Malta, SoloAzar Exclusive).-In this article, TaDa Gaming Business Development Director shares the key learnings after his participation in SIGMA Europe 2024, the strategic plans for 2025 and how they face the regulations of the different global gaming markets.

Friday 06 Dec 2024 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST