The content distribution agreement covers ORYX’s full library of proprietary and third-party content from independent studios such as Gamomat, Kalamba, Golden Hero, and Givme Games and gives Betclic quick and easy access to a roster of over 8,000 games.

The Betclic brand is part of Bordeaux-based Betclic Group which boasts one of the largest market shares in France, offering sports betting, poker and casino games. The group also operates international brands Everest and Expekt.

This year, Betclic has rapidly strengthened its foothold across Europe, launching operations in Sweden and growing its business in Portugal, Poland and other Nordic territories. 

Matevz Mazij, Managing Director of ORYX Gaming, said: “Partnering with Betclic marks another strategic deal for us as we continue to build our distribution network with leading operators in regulated markets.  

“Our recent investment in enhancing our ORYX Hub integration platform, in addition to our constant commitment to delivering a first-rate catalogue of games, has been key to securing this significant agreement and we look forward to providing Betclic with seamless access to our diverse portfolio.”

François Dogon, Casino Games Specialist of Betclic, said: “ORYX offers not only an impressive content library but also vast expertise in integration and we look forward to providing our customers with its broad choice of quality content.

“This partnership will undoubtedly boost our offering with games that provide customers of all player styles with great entertainment whilst delivering strong performance results for our online channels.”  

The agreement follows the recent launch of ORYX Hub, which offers operators effortless access to a large suite of certified and compliant content in addition to advanced marketing tools such as promotions, leaderboards, tournaments and jackpots.