The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.  

‍“As a global company with a proven history of success and innovation, our plans to launch in the U.S. is monumental for Soft2Bet and our continued growth,” said Uri Poliavich, Founder and CEO of Soft2Bet. “We are set to redefine gamification here in the U.S. and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.”  

‍Award-Winning MEGA Now Available:

Soft2Bet’s award-winning MEGA will soon be available to operators in the U.S. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experience, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts, and a 45% increase in Average Revenue Per User (ARPU). 

‍Soft2Bet’s Proven History and Success:

Soft2Bet originally launched in 2016 and was founded by Poliavich, who is focused on creating generational and innovative products to revolutionize the gaming industry. The company has a proven track record of developing and launching successful iGaming brands around the world such as Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden) and Don.ro (Romania).  

‍Soft2Bet currently holds a portfolio of 16 global licenses in countries including Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden.

‍Overall, Soft2Bet offers more than 12,500 games from hundreds of providers and conducts more than 1 million live events each year, with gaming features available in more than 20 languages for significant global reach and rapid scaling. 

‍Soft2Bet has received numerous recognitions and awards from various industry leaders including EGR, SBC, SIGMA, and many others. Most recently, Soft2Bet received three major awards at the prestigious Global Gaming Awards EMEA 2025, including Executive of the Year (Poliavich), Platform Provider of the Year (Soft2Bet), and Product Launch of the Year (MEGA).