Soft2Bet welcomes Martin Collins as Chief Business Development Officer
⏱ 1 min read
(Limassol).- The platform (PAM), casino and sportsbook solutions provider announced the newest addition to the Soft2Bet team, Mr. Martin Collins, stepping into the pivotal role of Chief Business Development Officer (CBDO). With over two decades in the digital markets, Martin's track record speaks for itself, most notably as the Director of Sales and Business Development at Gaming Innovation Group (GiG), where he and his team secured an impressive 21 Platform deals in just one year.
At Soft2Bet, Martin's expertise will be invaluable in enhancing the company's innovation course in the dynamic world of PAM, online casino and sportsbook solutions. With his guidance, Soft2Bet is poised for continued growth and leadership in the B2B market. The new exciting chapter in the company story is beginning.
“The worldwide Platform, Casino and Sports B2B market continues to diversify and there are unparalleled opportunities for providers with the right ‘tech’ solutions to bring value to operators, accelerating their growth. Soft2bet has and continues to invest heavily in its software and technology focusing specifically on factors that can shift the dial on behalf of their customers, consistently iterating and improving their offering, ensuring the offering is cutting edge and they will not be a bottleneck for customer growth. Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals and I very much look forward to the challenge. ” — Martin Collins, Chief Business Development Officer at Soft2Bet.
“We're happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level!” — Uri Poliavich, CEO of Soft2Bet.
Categoría:Gaming
Tags: Soft2Bet,
País: Cyprus
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
