Sportradar drives betting innovation with micro markets expansion
2 minutos de lectura
(St Gallen).- Sportradar is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October.
This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. *Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
· The next breakpoint
· Will the next serve be an ace, rally, or double fault
· Who will serve the next ace
· All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
· Total shots in a point
· Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
Categoría:Gaming
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SBC Summit Americas 2025
13 de May 2025
SBC Awards Americas: Meet the Winners
(Fort Lauderdale).- FanDuel, Kaizen Gaming and Sportradar were the standout winners at the inaugural SBC Awards Americas, each taking home two awards at the ceremony held at Pier Sixty Six in Fort Lauderdale, Florida.
Tuesday 20 May 2025 / 12:00
GLI® Takes Top Compliance Award at SBC Americas Event
(New Jersey).- Gaming Laboratories International (GLI®) took home the “Compliance Solution of the Year” Award at the inaugural SBC Americas Awards, further solidifying its commitment to excellence in gaming compliance.
Tuesday 20 May 2025 / 12:00
Belatra Highlights Meaningful Connections at SBC Summit Americas
(Cyprus).- Belatra sources show satisfaction with the performance of the firm at recent SBC Summit Americas 2025, where the firm shared insights and explored trends. Belatra sources also highlight the connections made with people and professionals and show optimism with future opportunities in the iGaming landscape.
Tuesday 20 May 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.