Sportradar drives betting innovation with micro markets expansion
2 minutos de lectura
(St Gallen).- Sportradar is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October.
This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. *Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
· The next breakpoint
· Will the next serve be an ace, rally, or double fault
· Who will serve the next ace
· All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
· Total shots in a point
· Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
Categoría:Gaming
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
GAT Expo CDMX 2025
28 de August 2025
Air Dice Strengthens Its Presence in Mexico: Rocío Moitino Highlights Partnerships, Innovation, and Regional Expansion at GAT Mexico 2025
(Mexico City, SoloAzar Exclusive).- During its participation in GAT Mexico 2025, Air Dice made clear its commitment to the Mexican and Latin American markets. Rocío Moitino, Regional Sales Director, shared her vision of the company's achievements, the challenges of the sector, and the strategies that consolidate the company as a benchmark in innovation and creativity. Below is a summary of its main definitions.
Friday 12 Sep 2025 / 12:00
GAT Expo CDMX Conference Spotlights Regional Collaboration in Latin America’s Gaming Industry
(Mexico City, SoloAzar Exclusive).- Prominent figures from Latin America’s gaming associations came together for a panel led by FECOLJUEGOS president Evert Montero. The discussion explored the unique characteristics of each national market and emphasized the importance of regional cooperation to drive industry growth.
Friday 12 Sep 2025 / 12:00
Prometeo Strengthens Its Presence at GAT Mexico 2025 with a Vision of Technological Expansion
(Mexico City, SoloAzar Exclusive).- Jorge Rojas, CEO of Prometeo IT Solutions, highlighted the success of the company's participation in the trade show and projects a future of sustained growth in Mexico and Latin America.
Wednesday 10 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.