Sportradar drives betting innovation with micro markets expansion
2 minutos de lectura
(St Gallen).- Sportradar is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October.
This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. *Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
· The next breakpoint
· Will the next serve be an ace, rally, or double fault
· Who will serve the next ace
· All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
· Total shots in a point
· Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
Categoría:Gaming
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SiGMA Central Europe
03 de November 2025
Dual Brand Strategy: Amatic Classics and Wildcat Innovation Impress at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Riccardo Cavallaro, Amatic Online Project Manager, granted an interview to SoloAzar about the recent participation at SIGMA Central Europe. Amatic Online and Wildcat Gaming took center stage, showcasing a powerful mix of trusted classics and bold new releases. He described how both brands resonate strongly with operators and together deliver a complementary, future‑ready portfolio.
Monday 17 Nov 2025 / 12:00
SiGMA Central Europe Awards EGT Digital the Title of Fastest Growing Aggregator 2025
(Sofia).- EGT Digital has been awarded the “Fastest Growing Aggregator 2025” title at this year’s SiGMA Central Europe exhibition in Rome.
Monday 17 Nov 2025 / 12:00
N1 Partners Accelerates Growth at SiGMA Central Europe 2025
(Rome).- During SiGMA Central Europe 2025, N1 Partners turned its stand into a vibrant meeting point for networking and collaboration. The event added another landmark achievement on the way to the highly anticipated conclusion of the N1 Puzzle Promo campaign.
Friday 14 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.