Sportradar drives betting innovation with micro markets expansion
⏱ 2 min read
(St Gallen).- Sportradar is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October.
This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. *Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
· The next breakpoint
· Will the next serve be an ace, rally, or double fault
· Who will serve the next ace
· All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
· Total shots in a point
· Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
Categoría:Gaming
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Beyond Compliance: New Challenges in Anti-Money Laundering for the Gaming Industry
(Lima, SoloAzar Exclusive).- At Peru Gaming Show (PGS) 2026, Carlos Hermoza Horna, Founder & Managing Partner at CompliLab Legal Latam, delivered a conference focused on how anti-money laundering (AML) compliance in the gaming sector must evolve beyond regulatory obligations. His presentation highlighted the growing sophistication of financial crime, the importance of technology, and the need to build a genuine compliance culture across gaming organizations.
Thursday 09 Jul 2026 / 12:00
Matías Magallón, CEO of ALPS after PGS 2026: "The industry's conversations are becoming more mature"
(Lima, SoloAzar Exclusive).- Following its participation at Peru Gaming Show 2026, ALPS CEO Matías Magallón discusses the company's objectives in Peru, the industry's evolving priorities and the opportunities emerging across Latin America.
Wednesday 08 Jul 2026 / 12:00
At PGS 2026, MINCETUR Explained How to Handle a Regulatory Inspection: Rights and Obligations for Compliance
(Lima, SoloAzar Exclusive).- As part of Peru Gaming Show (PGS) 2026, one of the most important gaming industry events in Latin America, José Luis Pérez, Director of Organization and Registration at MINCETUR’s General Directorate of Casino Games and Slot Machines, delivered a conference for land-based gaming operators. During his presentation, he explained the rights and obligations of license holders during regulatory inspections, detailed how inspectors carry out their duties, and emphasized the importance of fostering a strong culture of compliance to strengthen the regulated market.
Tuesday 07 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
