This Year, 2.7 Billion Gamers Will Generate Game Revenues of $159.3 Billion
⏱ 4 min read
(United States).- Last week, we published our latest games market estimates for subscribers to our Global Games Market Report (and also via Newzoo’s Analytics Platform). We forecast that 2020’s global games market will generate revenues of $159.3 billion, a healthy year-on-year growth of +9.3%.
In this article, we’ll explore the 2020 revenues for mobile, PC, and console gaming. We also provide our outlook for the overall games market, diving into our revenue estimates towards 2023.
The world is currently undergoing a harrowing and unprecedented event: the COVID-19 pandemic. During these trying times, gaming has become a means of escapism and time filling for many.
As a result, one of this year’s growth drivers is an increased interest in gaming due to COVID-19-related lockdown measures. However, the launch of the next-generation consoles toward the end of the year is also a key contributing factor.
Coronavirus Lockdown Measures Will Result in Higher Consumer Spending on Games, Especially on Mobile
All game segments saw an increase in engagement and revenues as a result of the COVID-19 measures, but mobile gaming saw the biggest increase. In total, mobile games will generate revenues of $77.2 billion in 2020, growing +13.3% year on year.
There are a few reasons why mobile will enjoy more growth than both PC and console gaming:
- Mobile gaming has the lowest barrier to entry: more than two-fifths of the global population owns a smartphone—and many mobile titles are free to play.
- Mobile gaming as an alternative to PC cafes: the closure of these cafes has led many to (temporarily) churn to mobile gaming.
- The mobile development process is less complex and, therefore, less likely to suffer delays from COVID-19-related disruption.
We expect engagement for mobile games to rise even more rapidly. After all, it is infamously difficult to convert players into payers on mobile. Overall, there will be 2.6 billion mobile gamers in 2020; of which, just 38% will pay for games.
We also expect the correction following the pandemic to be most visible for mobile gaming—again, due to the lower barrier to entry (and the resulting lower barrier to exit).
Categoría:Gaming
Tags: Sin tags
País: United States
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