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Gaming

Timeless Passion in Sri Lanka: How a Cricket Challenge Became a Nationwide Movement

Friday 28 de November 2025 / 12:00

2 minutos de lectura

(Lisboa).- Timeless Tech’s social-impact brand Timeless Passion launched a cricket challenge across Sri Lanka — generating hundreds of viral videos and crowning the Mighty Ducks as the 2025 champions, with the prize ceremony taking place on December 1 in Colombo.

Timeless Passion in Sri Lanka: How a Cricket Challenge Became a Nationwide Movement

A Community Project That Went Far Beyond iGaming

Timeless Passion — created by Timeless Tech — was built with one goal: bring sport, culture, and community impact under one global initiative.
Sri Lanka was chosen as the first chapter, where cricket isn’t just a hobby but a national heartbeat. With thousands of amateur teams and a deeply embedded sports culture, the country became the perfect stage for a purpose-led project.

The Challenge That Started Small… Then Exploded

The Timeless Passion Cricket Challenge launched on September 1, inviting players to submit short videos on TikTok, Instagram, or Facebook showing pure passion for cricket.
The prize: LKR 700,000 in gear and custom jerseys — awarded to the most passionate amateur team.

The first two weeks were quiet, until local creators stepped in. After partnering with Fluencr and Sri Lankan influencers, the entire island joined the conversation.

Within days, notifications exploded. Cricket videos poured in from villages, cities, indoor nets, and street games.

The final count:

  • 300+ TikTok videos
  • 100+ Instagram entries
  • 30+ Facebook submissions
  • Sri Lanka didn’t just participate — it celebrated.

The Mighty Ducks: A Story of Heart Over Resources

Selecting a winner wasn’t easy, but one team stood out.
The Mighty Ducks shared a story of commitment: limited equipment, personal sacrifices, and relentless dedication to improve. Their video captured exactly what Timeless Passion stands for — ambition, emotion, and community spirit.

They are the official champions of the Timeless Passion – Cricket Edition 2025.

Award Ceremony: December 1, Colombo

  • On December 1, 2025, during the SiGMA South Asia week, Timeless Tech COO Nicola Cainero will present:
  • Full custom jerseys for up to 21 players
  • Cricket equipment worth LKR 700,000
  • A ceremonial cheque
  • A live celebration with the team in Colombo

More Than a Campaign — A Movement

Timeless Passion proved that when purpose meets sport, impact follows.
This first edition built real emotional connections, sparked a nationwide wave of creativity, and confirmed that global brands can drive meaningful change.

And this is just the beginning — new countries, new sports, and new editions arrive in 2026.

Contact Timeless Tech or write directly to marketing@timelesstech.io

Categoría:Gaming

Tags: Timeless Tech,

País: Portugal

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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