Women are joining sports betting apps at faster rate than men
Wednesday 18 de May 2022 / 08:17
⏱ 1 min read
(Las Vegas).- More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020.
FanDuel added around 1.7 million female users last year. DraftKings brought in an estimated 900,000 women. While the number of men on sports betting apps was 250% more than women in 2021, men’s growth rate was only 63%. Some of the biggest sportsbook apps in the U.S.
reportedly now have more female users than male, including BetRivers and its associated New Jersey outlet SugarHouse (54% to 46%).
Fewer than 380,000 men signed up with the company last year, compared to around 600,000 women. Despite the higher growth rate, women use the apps less frequently than men. The study found that 70% of women engage with the apps for a mere one-to-five weeks per year compared to 61% of men.
New Numbers
The overall number of sportsbook app users has doubled over the last two years, with the top 5% of users claiming more than half of all app usage.
In 2021, sports betting revenue increased 179.7% from 2020 to a record $4.3 billion from $57.2 billion in handle.
By Abigail Gentrup
Categoría:Gaming
Tags: Sin tags
País: United States
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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