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Lottery

Could Consumers be affected by the transfer of Lotteries to Subsidiary?

Friday 19 de April 2024 / 12:00

2 minutos de lectura

(Brasilia).- Caixa Econômica Federal's Board of Directors has approved the transfer of the bank's lottery activities to Caixa Loterias. The company is a wholly-owned subsidiary of Caixa, and was set up in 2015 for this purpose.

Could Consumers be affected by the transfer of Lotteries to Subsidiary?

According to Caixa, the change could bring greater profitability to the business. "The migration will provide greater focus and contribute to the objective of modernising the lottery business, expanding the gaming market, diversifying products and increasing results," says the bank.

Caixa exclusively operates the lottery games service, which includes brands such as Mega-Sena. These services are exclusive to the Federal Government, by law, but they have faced competition from online sports betting shops, the so-called bets, which are different in nature and were regulated by the government last year.

Protests

The change was approved despite protests from the bank's employee associations, who said that the move could open the door to privatisation of the business. Caixa said in a statement published last Sunday (14) that this move depends on Congress, regardless of which lottery operator it is.

As well as betting, lottery shops are an important part of Caixa's service network. In December last year, there were 13,300 units across the country, out of a total of 26,500 physical points of service for the bank.

Categoría:Lottery

Tags: Sin tags

País: Brazil

Región: South America

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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