Could Consumers be affected by the transfer of Lotteries to Subsidiary?
Friday 19 de April 2024 / 12:00
⏱ 1 min read
(Brasilia).- Caixa Econômica Federal's Board of Directors has approved the transfer of the bank's lottery activities to Caixa Loterias. The company is a wholly-owned subsidiary of Caixa, and was set up in 2015 for this purpose.
According to Caixa, the change could bring greater profitability to the business. "The migration will provide greater focus and contribute to the objective of modernising the lottery business, expanding the gaming market, diversifying products and increasing results," says the bank.
Caixa exclusively operates the lottery games service, which includes brands such as Mega-Sena. These services are exclusive to the Federal Government, by law, but they have faced competition from online sports betting shops, the so-called bets, which are different in nature and were regulated by the government last year.
Protests
The change was approved despite protests from the bank's employee associations, who said that the move could open the door to privatisation of the business. Caixa said in a statement published last Sunday (14) that this move depends on Congress, regardless of which lottery operator it is.
As well as betting, lottery shops are an important part of Caixa's service network. In December last year, there were 13,300 units across the country, out of a total of 26,500 physical points of service for the bank.
Categoría:Lottery
Tags: Sin tags
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
