IGT Expands Instant Ticket Business in Germany via Contract with Lotto Baden-Württemberg
2 minutos de lectura
(London).- International Game Technology PLC ("IGT") announced today that its subsidiary, IGT Global Solutions Corporation, will expand its instant ticket business in Germany, through a multi-year agreement with Staatliche Toto-Lotto GmbH Baden-Württemberg ("Lotto BW"), a new customer for IGT.
Under the terms of the contract, IGT will provide Lotto BW with all aspects of its instant ticket printing business, including creating compelling instant games and applying the most advanced and secure printing techniques. IGT will also provide its expert marketing services from IGT's Instants Advantage™ program to guide Lotto BW through the strategic portfolio planning process to make informed game decisions that will help drive lottery sales. Additional marketing services include game development, analytics, distribution, retail execution tools and consultation on all aspects of the instant ticket program.
"IGT's industry leadership, expertise and global scope pair well with our vast knowledge of the local lottery market," said Georg Wacker, CEO of Lotto BW."Through this newly formed partnership, we look forward to working closely with IGT to research, analyze and develop engaging games for our players and that will drive responsible growth for our business."
"The entire German market, and specifically Baden-Württemberg as the third-largest federal state, offers great potential for instant ticket growth," said Jay Gendron, IGT Chief Operating Officer, Global Lottery."IGT's Instants Advantage program coupled with our in-depth analysis capabilities will deliver customized insights and support Lotto BW's goal of providing a superior experience for its players and contributing to good causes within the state."
Categoría:Lottery
Tags: Sin tags
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
Merkur Group Shines in Barcelona with Triple ICE Triumph
(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.
Friday 06 Feb 2026 / 12:00
Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"
(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.
Friday 06 Feb 2026 / 12:00
Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.
Friday 06 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.