IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley
2 minutos de lectura
(London).- International Game Technology PLC (IGT) announced that it has signed a multi-year licensing agreement with Authentic Brands Group (ABG), granting IGT the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout the United States and Canada.
In addition to compelling instant tickets, innovative draw-based games, and engaging mobile and interactive games, IGT will develop turnkey second-chance promotions and exciting comprehensive experiences for lottery customers and their players. ABG is a global brand development, marketing, and entertainment company and owner of the Elvis Presley brand.
"Elvis Presley is one of the most influential pop culture icons of the 20th century, and IGT is excited offer Elvis games to our customers and their players," said Jay Gendron, IGT Chief Operating Officer, Lottery. "We are committed to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand across all available platforms and territories."
"We're very pleased to be partnering with IGT to create fun games for Elvis fans and lottery players alike," said Marc Rosen, Group President, Entertainment, Authentic Brands Group. "Elvis has a special way of continuing to delight fans and we're excited to see how people react to this engaging and interactive format."
Elvis' legacy is stronger than ever in the 65 years since his global debut. With more than 15 million fans across social media and growing, the "King of Rock 'N' Roll" continues to inspire today's most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world.
Categoría:Lottery
Tags: Sin tags
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
Tomás Galarza: "This edition of ICE was especially relevant for ASAP"
(Barcelona, SoloAzar Exclusive). Following his participation in ICE Barcelona 2026, Tomás Galarza, a Political Science graduate and foreign trade expert at ASAP, shares his insights on global trends, international business opportunities, and the company's strategic priorities for this year.
Wednesday 04 Feb 2026 / 12:00
Win Systems Expands Presence in Spain and Highlights Route Operations at ICE 2026
(Barcelona).- At ICE 2026 in Barcelona, Win Systems showcased its innovative gaming solutions for the Spanish market, emphasizing Player Tracking, Win Pay, and route operations to enhance operator performance and player engagement.
Wednesday 04 Feb 2026 / 12:00
Spintec Showcases Next-Generation Electronic Table Games at ICE Barcelona 2026
(Volcja Draga).- Spintec reinforced its position as a leading innovator in electronic table games during ICE Barcelona 2026, standing out within The Merkur Group’s expansive exhibition through a diverse portfolio of immersive products focused on player comfort, dynamic gameplay and efficient use of gaming floor space.
Tuesday 03 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.