IGT´s Top-Performing Instant Ticket Games Drive Contract Extension with Michigan Lottery
⏱ 2 min read
(London).- International Game Technology PLC (IGT) announced that its subsidiary, IGT Global Solutions Corporation will continue providing the Michigan Lottery with high-quality instant ticket games and related services through December 2021.
IGT has been printing instant ticket games for the Michigan Lottery since 2017. Most recently, IGT worked with the Lottery to launch top-performing games such as $10 Ruby Mine and $30 Ultimate Millions. In October 2019, the Lottery licensed Wheel of Fortune® from IGT for use in conjunction with a digital game that continues to be a top performer.
“We are fortunate to work with a number of instant game printing partners that assist us in developing engaging and entertaining tickets, which comprise about 48% of our sales,” said Glenn Strong, Deputy Commissioner of Marketing for the Michigan Lottery. “Our work with IGT helped the Lottery contribute more than $1 billion to public education in Michigan last year for the first time ever.”
“IGT is pleased to continue its partnership with the Michigan Lottery, growing their instant ticket portfolio and delivering compelling, top-performing instant ticket games to the Lottery’s players,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “We look forward to ensuring lasting success for the Lottery through our innovative games and ongoing support providing player-centric services such as game planning, marketing, research and analytics, and production.”
IGT has served as the primary lottery technology supplier for the Michigan Lottery since 1988. In addition to managing and distributing instant ticket games and services, IGT provides the Lottery with draw-based systems, retail and self-service lottery terminals, a primary data center, retailer training, field services, field merchandisers and a special events team.
Categoría:Lottery
Tags: Sin tags
País: United Kingdom
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