Launched ahead of the weekend’s big game, Michigan is the first to roll out this brand-new vertical for North American lotteries.

The sports-themed virtual scratch ticket uses a video clip of a single football play as an exciting way to reveal the outcome of a simple symbol match lottery game.

Endzone Payout is a result of an innovative collaboration, which involves IWG leaning on its expertise to create unique and engaging instant win games that feature Inspired’s award-winning ultra-realistic Virtual Sports graphics.

Shannon DeHaven, Deputy Commissioner of Digital Operations at Michigan Lottery, said: “We feel confident that the launch of this brand-new style of sports-themed digital instant ticket game will appeal to both our existing player base and new players.”

Rhydian Fisher, IWG CEO, said: “It’s exciting to see our first U.S. lottery customer go live with one of the most inventive games to hit the North American lottery market in recent times. Endzone Payout is the type of game that combines the best of instant win mechanics and virtual sports animations into an easy-to-understand concept.”

Brooks Pierce, President and Chief Operation Officer at Inspired Entertainment, said: “We are very proud of this entertaining and engaging new product for lotteries and happy to launch it for the first time in Michigan.  We look forward to seeing how this product supports the Michigan Lottery’s mission of raising revenues for public education.”

IWG has provided a full online instant win service to lotteries for more than 15 years, producing more than 250 high quality instant win games.

Inspired has more than 15 years of visual effects experience and has been the EGR Virtual Sports Provider of the Year for the past three years. Inspired’s life-like games appeal to a new player genre, providing fun betting options and exciting new ways to reveal the win.