888 and the campaign against gambling addiction

https://www.youtube.com/watch?v=IB5inKyNSU4&feature=emb_err_watch_on_yt

In the video you can see how a young man wears faded jeans, then with more cuts to look "cool", but as he continues with the increasingly exaggerated cuts, the jean does not look as good. It is a mental game that is aimed at young people between 20 and 35 years old who are the main players in online sports betting.

The campaign was developed after analyzing the research and consumer studies carried out by the online casino company. It was decided to use a casual theme with which the consumer would identify with to convey the message "play sparingly, and recognize the dangers of excessive gambling."

The 888 marketing team details in its campaign that the corporate agenda increases their social responsibility to protect their consumers and they can enjoy gambling in a safe environment.

Itai Pazner, CEO of 888 Holdings, commented: “This advertising campaign is focused on increasing the recognition of excessive bets by using scenarios that anyone can identify. We want to help customers think about how they bet. ”

"At 888, we put consumer safety at the heart of everything we do and are continually investing resources so that consumers can enjoy a safe and secure gaming environment with us."

888 has long been emphasizing the company's social responsibility towards its consumers. In 2013, the company's CEO at the time, Brian Mattingley, made statements in the Spanish media emphasizing full support for the European Parliament seeking greater regulation of the betting industry at the time.

During the 2019 EGR Awards, where 888 was awarded the “Best Casino Operator of the Year” award, Itai Pazner, CEO of 888, emphasized player safety: “Receiving this prestigious award is an endorsement of the industry and a testament to the hard work of the 888 team. It reflects our ability to adapt and innovate our products and thus ensure that we offer our customers the best and safest gaming experience. ”

In Spain, we have sought to regulate gambling in the safest way possible with the consumer in mind. The future Castilla - La Mancha Gambling Law announced in early March the creation of a Responsible Gambling Observatory. The new law aims to be more restrictive and strict with casinos and operators, ensuring that they are not close to educational establishments and the hours in which they operate. All in order to protect consumers so that casinos and gambling are legal in the nation. In Murcia, an alliance was launched in June 2019 between the Asociación Nueva Esperanza and Apuestas Murcia to combat gambling in the region.

Spain is the second most important market for 888 Spain PLC, with annual growth rates of 8% and more than 68 million dollars in invoicing, which represents 30% of the market. In the country, it is the most recognized online gaming brand according to the English consultancy Clicked and the Spanish Personality Media since it began its operation in 2012 and has incorporated its sports betting platforms, online poker and online casino, from which it has increased its game portfolio by partnering with Scientific Games Corporation. In 2020 it has announced to leave its headquarters in Gibraltar for Ceuta due to Brexit, to take advantage of the tax benefits offered by the autonomous city.