Following extensive customer and consumer research, the new tools are flexible to allow operators to use them at any stage of the player lifecycle, offering new opportunities to attract new customers, retain existing players and increase dwell time.

Complementing Blueprint’s existing range of successful tools including Free Spins and Win Spins, the new features include:

• Award Game which is closely linked to Blueprint’s hugely successful Jackpot King series of games.


• Leaderboard feature with a twist, which appeals to all levels of play.


• Powerful in-game messaging tool.


• Series of game lobbies to allow improved mobile player journeys.

The range of new marketing features will be overseen by Alex Naspe, Head of Promotions and Marketing Tools, who joins Blueprint Gaming following a successful career holding senior positions at Genting and Rank Interactive.

Commenting on his appointment, Alex Naspe, said: “I’m delighted to have joined Blueprint Gaming and am excited to be helping the team with the continued development of its industry leading games portfolio, as well as bring innovative new marketing and promotional tools to enhance the player experience.

“Coming from the operator side of the industry means the input I can impart will ensure Blueprint’s tools continue to be developed with the operator and players at the heart of the experience.”

Matt Cole, Managing Director at Blueprint Gaming,added: “These new tools are a key focus for us this year. We’ve worked closely with numerous top tier operators to gain feedback on their desired promotional activities and how best we can support them.

“Alex has gained valuable experience through his previous roles at leading operators and will prove to be a valuable asset to the Blueprint team as we provide the highest standard of support to our customers.”