Genius Sports Media partners OtherLevels to unlock the power of personalisation across every channel
2 minutos de lectura
(London).- Genius Sports Media, the trusted digital marketing partner to more than 150 gambling operators around the world, has partnered with OtherLevels to create the first unified, omni-channel and personalised marketing service specifically for the betting, gaming and lottery industry.
The new agreement makes Genius Sports Media the exclusive distributor for new direct sales of OtherLevels’ Intelligent Messaging Platform and Live In-Play Platform for use in the gambling sector.
Building on Genius Sports Media’s renowned programmatic media buying service, the integration of OtherLevels’ products will help its customers deliver highly contextual messaging across digital media, in-app and web-based push messaging, SMS and email.
The companies’ combined expertise in automated, real-time marketing will help engage bettors before and during sporting events with campaigns brought to life with live odds, real-time match data and historical user data.
Josh Linforth, Commercial Director of Genius Sports Media, said: “Integrating OtherLevels’ platform into our offering for customers adds a new dimension of sophistication to our suite of products and creates one, unified offering for personalised campaigns at scale. This partnership delivers the best solution in the market, with huge potential in the U.S. in particular, backed by the combined expertise of two industry leaders.”
Brendan O’Kane, OtherLevels Managing Director, said: “Partnering with Genius Sports Media enables us to jointly offer a single solution for acquisition, conversion and retention across both performance and owned media. By merging the delivery of above- and below-the-line campaigns, regardless of whether players are anonymous or known, will help marketing teams maximise the effectiveness of spend like never before.”
Categoría:Online Games
Tags: Genius Sports Group, betting software,
País: United Kingdom
Event
Peru Gaming Show 2025
18 de June 2025
“Localization is a critical factor for success in Latin America:” Roman Bogoduhov, Endorphina
(Lima, SoloAzar Exclusive).- In this Q&A, Roman Bogoduhov, Endorphina Senior Business Expansion Manager – LATAM, shares his experience at recent PGS 2025, highlighting an improvement in the number of participants, greater activity and new platforms and operators. Read more about Endorhina new releases, the Peruvian regulation and new market insights in this article.
Friday 11 Jul 2025 / 12:00
DS Virtual Gaming Drives Strategic Alliances and Regional Expansion in the Peruvian Market Starting at PGS 2025
(Lima, SoloAzar Exclusive).- With an innovative virtual offering, DS Virtual Gaming is positioning itself as a key player in the growth of the Peruvian gaming market. The company presented agile solutions for physical locations, highlighted the HD quality of its videos, and reaffirmed its commitment to local technical support. Discover how it plans to conquer new markets in Latin America in this interview with Jessica Quevedo, Head of Business Development LatAm.
Thursday 10 Jul 2025 / 12:00
"Regulation of Remote Gaming and Remote Sports Betting in Peru": Conference at PGS 2025
(Lima, SoloAzar Exclusive).- Peru Gaming Show 2025 was once again the scene of valuable conferences on the present and future of Gaming within the Latam region. In this context, the lawyer and specialist in corporate and regulatory law, Constante Traverso was the speaker at the conference that gives title to this article, where he presented a critical look at the legal, tax and compliance aspects that affect the sector, as well as its benefits and sustainable development.
Thursday 10 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.