Genius Sports Media partners OtherLevels to unlock the power of personalisation across every channel
⏱ 1 min read
(London).- Genius Sports Media, the trusted digital marketing partner to more than 150 gambling operators around the world, has partnered with OtherLevels to create the first unified, omni-channel and personalised marketing service specifically for the betting, gaming and lottery industry.
The new agreement makes Genius Sports Media the exclusive distributor for new direct sales of OtherLevels’ Intelligent Messaging Platform and Live In-Play Platform for use in the gambling sector.
Building on Genius Sports Media’s renowned programmatic media buying service, the integration of OtherLevels’ products will help its customers deliver highly contextual messaging across digital media, in-app and web-based push messaging, SMS and email.
The companies’ combined expertise in automated, real-time marketing will help engage bettors before and during sporting events with campaigns brought to life with live odds, real-time match data and historical user data.
Josh Linforth, Commercial Director of Genius Sports Media, said: “Integrating OtherLevels’ platform into our offering for customers adds a new dimension of sophistication to our suite of products and creates one, unified offering for personalised campaigns at scale. This partnership delivers the best solution in the market, with huge potential in the U.S. in particular, backed by the combined expertise of two industry leaders.”
Brendan O’Kane, OtherLevels Managing Director, said: “Partnering with Genius Sports Media enables us to jointly offer a single solution for acquisition, conversion and retention across both performance and owned media. By merging the delivery of above- and below-the-line campaigns, regardless of whether players are anonymous or known, will help marketing teams maximise the effectiveness of spend like never before.”
Categoría:Online Games
Tags: Genius Sports Group, betting software,
País: United Kingdom
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
GR8 Tech Stands Out at GAT Cartagena with Strong Sportsbook Focus Ahead of World Cup
(Bogota, SoloAzar Exclusive).- At this year’s GAT Cartagena, GR8 Tech made its presence felt with a clear emphasis on sportsbook growth and scalability—topics that dominated conversations with operators across Latam. Alvaro Mosquera, Head of Business LATAM, said that while many exhibitors focused on land-based solutions, GR8 Tech’s positioning around platform stability, speed, and readiness for high-traffic events drew genuine interest, especially with the World Cup just months away.
Friday 10 Apr 2026 / 12:00
José Aníbal Aguirre: "GAT Expo Cartagena is today a strategic meeting point for the industry"
(Cartagena de Indias, SoloAzar Exclusive).- In this one-on-one interview, José Aníbal Aguirre, CEO of GAT Events, makes an exhaustive balance after another edition of GAT Expo Cartagena 2026.
Tuesday 07 Apr 2026 / 12:00
Win Systems wraps up a successful presence at GAT Expo Cartagena 2026
(Barcelona).- Global technology provider for the gaming and entertainment industry, Win Systems, successfully concluded its participation at GAT Expo Cartagena 2026, one of the most important events in the Latin American sector. On March 25 and 26, the company turned its Stand A7 into a prominent meeting point for operators, clients, and industry professionals, showcasing its latest technological innovations and gaming solutions.
Monday 06 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.