Genius Sports Media partners OtherLevels to unlock the power of personalisation across every channel
2 minutos de lectura
(London).- Genius Sports Media, the trusted digital marketing partner to more than 150 gambling operators around the world, has partnered with OtherLevels to create the first unified, omni-channel and personalised marketing service specifically for the betting, gaming and lottery industry.
The new agreement makes Genius Sports Media the exclusive distributor for new direct sales of OtherLevels’ Intelligent Messaging Platform and Live In-Play Platform for use in the gambling sector.
Building on Genius Sports Media’s renowned programmatic media buying service, the integration of OtherLevels’ products will help its customers deliver highly contextual messaging across digital media, in-app and web-based push messaging, SMS and email.
The companies’ combined expertise in automated, real-time marketing will help engage bettors before and during sporting events with campaigns brought to life with live odds, real-time match data and historical user data.
Josh Linforth, Commercial Director of Genius Sports Media, said: “Integrating OtherLevels’ platform into our offering for customers adds a new dimension of sophistication to our suite of products and creates one, unified offering for personalised campaigns at scale. This partnership delivers the best solution in the market, with huge potential in the U.S. in particular, backed by the combined expertise of two industry leaders.”
Brendan O’Kane, OtherLevels Managing Director, said: “Partnering with Genius Sports Media enables us to jointly offer a single solution for acquisition, conversion and retention across both performance and owned media. By merging the delivery of above- and below-the-line campaigns, regardless of whether players are anonymous or known, will help marketing teams maximise the effectiveness of spend like never before.”
Categoría:Online Games
Tags: Genius Sports Group, betting software,
País: United Kingdom
Event
Clarion Gaming Highlights the Opening of ICE Barcelona
(Barcelona).- The 2026 edition of ICE Barcelona opens at Fira Gran Via, featuring record exhibition space, global industry leaders, and the largest World Gaming Forum to date.
Monday 19 Jan 2026 / 12:00
ICE Barcelona 2026: R. Franco Digital will present innovations in iGaming
(Madrid).- The company will exhibit at Stand 3A40, presenting new games, platform updates, and technology for regulated markets
Monday 19 Jan 2026 / 12:00
Alfastreet presents its new products at ICE Barcelona 2026
(Sezana).- Discover the evolution of Alfastreet's products at Stand 3T30, 19–21 January 2026.
Monday 19 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.