Genius Sports Media partners OtherLevels to unlock the power of personalisation across every channel
⏱ 1 min read
(London).- Genius Sports Media, the trusted digital marketing partner to more than 150 gambling operators around the world, has partnered with OtherLevels to create the first unified, omni-channel and personalised marketing service specifically for the betting, gaming and lottery industry.
The new agreement makes Genius Sports Media the exclusive distributor for new direct sales of OtherLevels’ Intelligent Messaging Platform and Live In-Play Platform for use in the gambling sector.
Building on Genius Sports Media’s renowned programmatic media buying service, the integration of OtherLevels’ products will help its customers deliver highly contextual messaging across digital media, in-app and web-based push messaging, SMS and email.
The companies’ combined expertise in automated, real-time marketing will help engage bettors before and during sporting events with campaigns brought to life with live odds, real-time match data and historical user data.
Josh Linforth, Commercial Director of Genius Sports Media, said: “Integrating OtherLevels’ platform into our offering for customers adds a new dimension of sophistication to our suite of products and creates one, unified offering for personalised campaigns at scale. This partnership delivers the best solution in the market, with huge potential in the U.S. in particular, backed by the combined expertise of two industry leaders.”
Brendan O’Kane, OtherLevels Managing Director, said: “Partnering with Genius Sports Media enables us to jointly offer a single solution for acquisition, conversion and retention across both performance and owned media. By merging the delivery of above- and below-the-line campaigns, regardless of whether players are anonymous or known, will help marketing teams maximise the effectiveness of spend like never before.”
Categoría:Online Games
Tags: Genius Sports Group, betting software,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
Friday 11 Sep 2026 / 12:00
Sportradar highlights LATAM growth at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.
Friday 11 Sep 2026 / 12:00
AIEJA Highlights Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.
Wednesday 09 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
