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Online Games

PokerStars and BetStars Launch in Sweden

Tuesday 08 de January 2019 / 12:05

2 minutos de lectura

(Sweden).- PokerStars and BetStars today announced the launch of their respective online and mobile poker, sports betting and casino products in the newly regulated Swedish market on January 1, 2019. The launch follows receipt of a licence from Sweden's gambling regulator Lotteriinspektionen in December 2018.

PokerStars and BetStars Launch in Sweden

The new framework gives players based in Sweden full access to poker games and tournaments at PokerStars.se and FullTilt.se, initially approximately 370 markets across 25 sports and specialist betting options at BetStars.se, and 490 games at PokerStarsCasino.se and FullTilt.se/casino. The products will be available to players in Sweden across desktop, web and mobile devices on both iOS and Android.


"We're proud to offer our full range of PokerStars and BetStars products under Sweden's new regulatory framework," said Guy Templer, Chief Operating Officer of Stars Interactive Group, a division of the Stars Group. "Clear regulation is a big step forward for Sweden's players and its licensed online betting and gaming industry, and provides us with a great opportunity to offer our products and services to Swedish customers."


The Stars Group, the owner of the PokerStars, BetStars and PokerStars Casino brands, is a leading proponent of a regulated online gaming industry and is one of the most licensed online gaming companies in the world with 21 licenses or related approvals to operate.

Categoría:Online Games

Tags: Poker, poker online, online gaming, PokerStars, BetStars,

País: Sweden

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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