Global iGaming solutions provider, WA.Technology, has partnered with major operator F12 to launch its innovative Pick’Em product in the Brazilian market.

Through this partnership, F12 will be able to attract a new type of customer as Pick’Em is designed to broaden the appeal of sports betting by giving users a fun, simple, and interactive way to engage with their favourite players, broadening their reach beyond the traditional sports betting demographic.

The existing audience will also benefit from an exciting, fresh new way to bet on their favourite players and teams from the greater variety added to their overall product mix.

The product has been fully localised for Brazil, ensuring cultural relevance, accessibility, and strong player appeal within one of the most passionate football markets in the world.

Developed with a focus on both acquisition and retention, Pick’Em is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.

F12’s Pick’Em will combine sports betting with fantasy gaming, with the focus on individual player performance.

The product marks another significant step forward in WA. Technology’s commitment to delivering engaging and differentiated betting experiences for operator partners.

The partnership gives both WA. Technology and F12 are a strong platform for exposure in Brazil’s fast-growing sports betting market.

Phyllyp Sedicias, WA.Technology’s Country Director for Brazil said: “We are delighted to partner with F12 to bring Pick’Em to Brazil. This product has been designed to deliver something different; an exciting, engaging, and intuitive way to play that is proven to resonate with both new and existing customers. We believe Pick’Em will be a fantastic addition to F12’s portfolio, and we’re excited to see how it helps them connect with sports fans in innovative new ways.”

Fernando Seiroz, Product and Operations Manager at F12 added: “At F12, we are always looking for products that can bring new energy to the market and deliver real value to our players. Pick’Em is exactly the kind of product we want, simple, fun, and designed around the passion fans already have for their favourite players. We are pleased to be working with WA. Technology to launch this in Brazil, and we believe our customers will love the final product.”

WA.Technology's Pick'em product is powered by Optic Odds.