Alex Collyer joins Soft2Bet as Commercial Operations Director
⏱ 1 min read
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
SBC Summit Americas 2026
09 de June 2026
Diego Verano and the consolidation of Eeze at SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- In dialogue with Diego Verano, Director of Business Development LatAm at Eeze, the executive analyzes the balance of the company's participation in the SBC Summit Americas, the opportunities for expansion in the Americas, the trends that marked the agenda of the event and the growing relevance of responsible gaming and regulation in the industry.
Wednesday 24 Jun 2026 / 12:00
Driving Player Engagement: EGT Digital's Insights from SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- SBC Summit Americas offered EGT Digital an excellent platform to strengthen existing relationships and engage directly with the LATAM market. Learn more in the following interview with Andres Troelsen, Regional Sales Director LATAM.
Monday 22 Jun 2026 / 12:00
Sportradar’s Eduardo Lobato about SBC Summit Americas: "this year's edition was particularly special"
(Fort Lauderdale, Florida, SoloAzar Exclusive).- In an interview following SBC Summit Americas, Eduardo Lobato, Enterprise Client Partner Lead at Sportradar, shares his insights on the industry's evolving priorities, the impact of the FIFA World Cup atmosphere on the event, and why AI-powered personalization is becoming essential for long-term success in Latin America's betting market.
Monday 22 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.