Alex Collyer joins Soft2Bet as Commercial Operations Director
2 minutos de lectura
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
Daniel De Los Ríos on Amusnet’s ICE Barcelona 2026 Experience and LATAM Growth Plans
(Barcelona, SoloAzar Exclusive).- The Head of Commercial and Marketing in LATAM at Amusnet shares insights on the company’s latest innovations, industry trends, and strategic goals for 2026.
Thursday 05 Feb 2026 / 12:00
Tomás Galarza: "This edition of ICE was especially relevant for ASAP"
(Barcelona, SoloAzar Exclusive). Following his participation in ICE Barcelona 2026, Tomás Galarza, a Political Science graduate and foreign trade expert at ASAP, shares his insights on global trends, international business opportunities, and the company's strategic priorities for this year.
Wednesday 04 Feb 2026 / 12:00
Win Systems Expands Presence in Spain and Highlights Route Operations at ICE 2026
(Barcelona).- At ICE 2026 in Barcelona, Win Systems showcased its innovative gaming solutions for the Spanish market, emphasizing Player Tracking, Win Pay, and route operations to enhance operator performance and player engagement.
Wednesday 04 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.