Alex Collyer joins Soft2Bet as Commercial Operations Director
⏱ 1 min read
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
SBC Summit Americas 2026
09 de June 2026
SBC Summit Americas 2026: A Hub for Networking and Collaboration
(Fort Lauderdale).- Held at the Broward County Convention Center from June 9-11, SBC Summit Americas facilitated discussions between operators, affiliates, suppliers and regulators on the opportunities and challenges shaping gaming markets across the Americas.
Friday 19 Jun 2026 / 12:00
RavenTrack Strengths Affiliate Tracking Solutions for the Americas Market
(Fort Lauderdale, SoloAzar Exclusive).- In conversation with SoloAzar, Aron Myerthall, Global Head of Sales and Partnerships at RavenTrack, shared the company’s objectives at SBC Summit Americas 2026, the opportunities generated, and his outlook on the future of the gaming industry in the region.
Friday 19 Jun 2026 / 12:00
Worldmatch Insights from SBC Summit Americas: Key Trends and Innovations
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas 2026, Gabriele De Lorenzi, Worldmatch commercial director, shared his insights on objectives, networking highlights, industry trends, and key takeaways that will shape the company’s strategy in the months ahead.
Friday 19 Jun 2026 / 12:00
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