Alex Collyer joins Soft2Bet as Commercial Operations Director
⏱ 1 min read
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Reusable Identity and Smoother Access: JUMIO’s Approach at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Peru Gaming Show (PGS) 2026 hosted the conference “Reusable Identity: Less Friction, More Play – How to Simplify Player Access,” led by Pilar Pereira, Director of Strategic Alliances at JUMIO. She explained how the evolution of digital identity is transforming user experiences on online betting platforms amid strong global growth in the sector.
Friday 03 Jul 2026 / 12:00
Andres Troelsen: "Peru remains one of EGT Digital's strategic markets in LATAM"
(Lima, SoloAzar Exclusive).- Following his participation in the Peru Gaming Show, Andres Troelsen, Regional Sales Director LATAM of EGT Digital, reflects on the company's priorities in the region, the evolving demands of operators, and the opportunities emerging across the Latin American gaming market for EGT Digital.
Friday 03 Jul 2026 / 12:00
Gaming Taxation in Latin America: Experts Warn of Excessive Levies
(Lima, SoloAzar Exclusive).- As part of the Peru Gaming Show (PGS) 2026, the panel “Taxation: Gaming Taxes in Latin America” brought together leading specialists to analyze the fiscal challenges facing the gaming industry in the region. Moderated by Carlos Fonseca, the discussion featured Tomás García Botta (MF Estudio) and Carlos Baeza (Baeza & Cía.). The experts agreed that excessive tax burdens not only discourage investment but also reduce channeling toward the regulated market and foster the growth of illegal offerings in various Latin American countries.
Wednesday 01 Jul 2026 / 12:00
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