Alex Collyer joins Soft2Bet as Commercial Operations Director
⏱ 1 min read
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
GAT Expo Cartagena 2026 came to an end after a resounding success
(Cartagena de Indias).- With this closing, GAT Events continues its remarkable 2026 circuit with upcoming stops in Mexico City, São Paulo, San Juan, Bogotá and Santo Domingo, consolidating its presence as a B2B platform for the development of the legal gaming business in Latin America and the Caribbean.
Friday 27 Mar 2026 / 12:00
Latin American Regulators Unite to Tackle Illegal Gambling and Highlight Risks for Minors
(Cartagena de Indias, SoloAzar Exclusive).- At GAT Expo Cartagena 2026, Jesús Mariano Acevedo, President of LOTBA (Buenos Aires City Lottery), took part in the regulators’ panel where he analyzed online gaming challenges, the rise of illegal gambling, and the need for a joint strategy between the public and private sectors in the region.
Friday 27 Mar 2026 / 12:00
Nevada’s Regulatory Model Offers Key Lessons for Latin America at GAT Expo Cartagena 2026
(Cartagena de Indias, SoloAzar Exclusive).- During GAT Expo Cartagena 2026, SoloAzar provided exclusive on-site coverage of the international conference “Lessons from Nevada’s Regulatory Model for Latin America,” where Brian Krolicki, Vice Chairman of the Nevada Gaming Commission, delivered a comprehensive overview of regulatory best practices, emphasizing that “strong regulation is not the enemy of a successful gaming industry—it is the foundation that makes long-term growth possible.”
Thursday 26 Mar 2026 / 12:00
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