Alex Collyer joins Soft2Bet as Commercial Operations Director
2 minutos de lectura
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
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(Barcelona, SoloAzar Exclusive).- Rocío Moitino, Sales Director for Latin America at QTech Games, the leading game distributor for emerging markets, reviews her experience at ICE Barcelona 2026, the main industry trends, and the company’s strategic priorities for this year.
Monday 02 Feb 2026 / 12:00
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(Gumpoldskirchen/Barcelona).- From January 19–21, ICE Barcelona once again served as the industry’s global epicenter. NOVOMATIC used its expansive 4,500 m² booth to bring its complete 360-degree offering to life, featuring the newest innovations in gaming tech and integrated systems.
Tuesday 03 Feb 2026 / 12:00
Rethinking Pre-Exhibition Strategy: What Timeless Passion Tested Ahead of ICE Barcelona
(Lisbon).- Across Latin American iGaming markets, strategic conversations have increasingly shifted toward stability, optimisation, and long-term frameworks. Major exhibitions remain central to industry visibility, yet the formats surrounding them are quietly evolving.
Monday 02 Feb 2026 / 12:00
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