Alex Collyer joins Soft2Bet as Commercial Operations Director
⏱ 1 min read
(Santa Venera).- Alex will bring a rich and diverse background to the role. His expertise in business process optimisation and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will bring energy and focus to our commercial teams as we continue to expand our activities in regulated markets. Innovation, growth and regulation are key drivers of Soft2Bet’s growth and we look forward to broadening their reach in established regions such as Europe and North America as well as in emerging markets in South America.
Alex commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing and I am really looking forward to getting involved.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team and I can’t wait to see the results!”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Book a meeting or stop by the stand (S6-210) to meet them!
Categoría:Others
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
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