"Get Your Life Back, Stop Gambling" Campaign Wins Bronze Effie Worldwide Award
Friday 14 de November 2025 / 12:00
⏱ 1 min read
(Amsterdam).- Responsible gambling starts with conscious choices, and also with stopping. With the "Get Your Life Back, Stop Gambling" campaign, the Netherlands Gambling Authority, in collaboration with FCB Amsterdam, won the Bronze Effie in the Social category.
In a growing online gambling market, the Netherlands Gambling Authority's "Get Your Life Back, Stop Gambling" campaign made it clear that responsible gambling starts with conscious choices – and sometimes even with stopping.
The campaign focused on three target groups: frequent gamblers, problem gamblers, and their loved ones. Instead of highlighting the misery of gambling problems, the Netherlands Gambling Authority opted for hope. The insight was razor-sharp: people who lose control want to take back their lives. And that perspective was made tangible in relatable, short stories – a guitar, a party, football, and Christmas. Simply life itself, back in your own hands.
With a cleverly targeted digital approach and a modest budget of just over €100,000, a huge impact was achieved in eight weeks. Brand awareness of Gokstop rose among frequent gamblers from 17% to 29% and among problem gamblers from 41% to 50%. The willingness to sign up almost doubled, and over 3,600 people actually took the step to unsubscribe – in addition to the normal influx.
The jury praised the simplicity and effectiveness of the action plan: "With sharp insight, a respectful tone, and limited resources, a major social problem was tackled in a concrete way. Great work."
A Bronze Effie for a campaign that demonstrates: the real gain lies in reclaiming your own life.
Categoría:Others
Tags: Sin tags
País: Netherlands
Región: EMEA
Event
SiGMA North America 2026
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