Google Ads Revises Gambling and Games Policy for the United States and Germany
Wednesday 04 de September 2024 / 12:00
⏱ 1 min read
(United States).-Google has announced updates to its Gambling and Games policy for the US and Germany, which will take effect in September 2024. In the US, Google will allow sports betting ads from entities licensed by the Puerto Rico Gaming Commission starting September 9, 2024
Google has announced two significant changes to its Gambling and games policy, affecting advertisers in the United States and Germany. These updates, set to take effect in September 2024, will impact how gambling-related ads are managed in these regions.
United States: Puerto Rico Opens Up for Sports Betting Ads
Starting September 9, 2024, Google will begin accepting and running ads for sports betting from entities licensed by the Puerto Rico Gaming Commission. This update specifically affects the United States country-specifics within the Google Ads Gambling and games policy. Advertisers wishing to take advantage of this change must apply for certification through Google Ads.
Germany: Stricter Regulations on Gambling Advertisers
Effective September 25, 2024, Google is implementing tighter requirements for gambling advertisers targeting Germany. Key changes include:
Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for gambling products.
Applications from online gambling services that do not meet these criteria, including those offering gambling aggregation services, will no longer be accepted.
Existing certifications for non-compliant services will be revoked, preventing them from running gambling ads targeted to Germany.
These policy updates reflect Google's ongoing efforts to align with local regulations and ensure responsible advertising practices in the gambling sector. Advertisers in affected regions should review the updated policies and take necessary steps to comply with the new requirements.
Google emphasizes that while translated versions of their Help Center are available, the English version remains the official language for policy enforcement.
Categoría:Others
Tags: Sin tags
País: United States
Región: North America
Event
SiGMA North America 2026
01 de September 2026
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
