Kremena Petrova was recently appointed Chief Marketing Officer at CT Interactive. Equipped with a strong background in marketing gained from working on projects all over the world, Kremena has a proven track record of executing comprehensive campaigns across traditional and digital channels. Her expertise lies in customer acquisition and retention, whilst aligning strategies with company values and objectives.

Throughout her career, Kremena has showcased leadership by taking ownership of the creative process for marketing materials and internal and external communications strategies. Her strategic insights have contributed to effective brand positioning in her previous roles.

In the past, Kremena has been responsible for successful GTM strategies in start-up environments, where she showcased her strategic vision that has led to a remarkable increase in sales within a short period of time. Previously, she has focused on enhancing the understanding of customers’ needs, expectations and demands in both B2C and B2B environments through market research and has successfully identified relevant insights that drive business behaviour and opportunities.

Possessing relevant international experience comprising of leadership roles such as a Group Marketing Communications & PR Director and a Head of Product Communication, she developed innovative campaigns, which have led to successful product launches and relaunches.

With an MSc in Marketing and Communications and a First-Class Honors in Business Studies, Kremena combines academic excellence with practical skills. Her proficiency and fluency in multiple languages further enhances her capabilities and makes her a valuable addition to CT Interactive’s team.

“We wish her every success in the new role!,” said CT Interactive sources.