In his new role, Cochrane will be responsible for leading Soft2Bet’s global commercial strategy, overseeing commercial execution, strategic partnerships, and growth initiatives across multiple business verticals. His mandate will focus on strengthening the Group’s market position, unlocking new commercial opportunities, and delivering sustainable long-term value in regulated jurisdictions.

About Andrew Cochrane

Andrew Cochrane brings extensive experience in senior commercial leadership within the international gaming and sports betting industries. Prior to joining Soft2Bet, he served as Chief Business Officer at Gaming Innovation Group (GiG), where he played a pivotal role in accelerating business development, expanding the company’s presence in regulated markets, and supporting a return to revenue growth. His career also includes senior leadership roles at DraftKings and SBTech, further underlining his expertise in scaling businesses and navigating complex regulatory environments.

Commenting on his appointment, Andrew Cochrane said:
“Joining Soft2Bet at this stage is an exciting opportunity. The company has developed a high-performance platform supported by a clear and ambitious growth roadmap. I look forward to working closely with the leadership team to help shape and accelerate the next phase of development, driving continued global expansion and long-term commercial success across regulated markets.”

Looking ahead to 2026, Soft2Bet remains focused on enhancing the player experience and raising industry standards. Cochrane’s proven track record in driving revenue growth, managing regulatory complexity, and leading large-scale transformation initiatives aligns with the Group’s commitment to delivering safer, more intuitive, and more personalised player experiences. These efforts are designed to strengthen trust, transparency, and player protection across all markets in which Soft2Bet operates.