Poker

Poker as Strategic Infrastructure: Alessia Smirnova on Retention in a Selective Market

Friday 27 de February 2026 / 12:00

⏱ 1 min read

(Lisboa).- Argentina’s iGaming environment continues to mature under a provincial licensing structure where compliance, cost control, and long-term stability dominate executive discussions. As acquisition expenses rise and volatility-heavy verticals compete for short-term attention, operators are reassessing structural retention models.

Poker as Strategic Infrastructure: Alessia Smirnova on Retention in a Selective Market

In a recent interview at ICE Barcelona 2026, EvenBet Gaming’s Alessia Smirnova addressed this recalibration directly.
<Read Full Interview Here>

From Volume to Value

The global industry has entered what analysts describe as a phase of “severe market selection.” Growth remains possible, but only where lifetime value is structurally protected.

Poker, according to Smirnova, offers CPA levels three to ten times lower than traditional slots. Its social and skill-based framework fosters repeat participation rather than episodic activity.

For multi-vertical platforms in Argentina, this positions poker not as an add-on, but as infrastructure.

Simplification as Framework

EvenBet’s One-Click Poker removes traditional lobby friction, enabling direct table access from casino or sportsbook environments.

Spins Poker, meanwhile, compresses engagement into five-minute competitive sessions. In France’s regulated market, this format represented 94 percent of Sit & Go revenue in 2024.

The pattern is analytical: simplify access, stabilise retention.

Regulatory Maturity and Trust

With certifications from MGA and UKGC and RNG validation from GLI and iTechLabs, EvenBet operates within established compliance frameworks. In Argentina’s structured regulatory ecosystem, this alignment supports long-term planning.

Retention is no longer an operational tactic. It is strategic architecture.

For operators evaluating sustainable frameworks, the next phase may involve rethinking how poker integrates across sportsbook and casino verticals.
<Book a Strategic Consultation>

Categoría:Poker

Tags: Timeless Tech,

País: Portugal

Región: EMEA

Event

SBC Summit 2026

29 de September 2026

Uplatform Brought "Your Dreams. Our Platform" to Life at SBC Summit Lisbon 2026

(Limassol).- At Stand D215, Uplatform turned operator visions into reality during SBC Summit Lisbon 2026, blending standout experiential design with cutting-edge iGaming solutions.

Friday 09 Oct 2026 / 12:00

Kambi Highlights Network and LatAm Growth at SBC Summit

(Lisbon, SoloAzar Exclusive).- Mateo Lenoble, Head of Sales LatAm at Kambi, spoke to SoloAzar during SBC Summit 2026 in Lisbon about the company’s objectives at the event, the business opportunities emerging across Latin America, and the meaning behind its refreshed “Powerful Network. Proven Edge.” positioning.

Friday 09 Oct 2026 / 12:00

GR8_TECH Highlights Speed and Growth at SBC Summit 2026

(Lisbon, SoloAzar Exclusive).- Vardan Hakobyan, Head of Sales at GR8_TECH, spoke to SoloAzar during SBC Summit 2026, held from September 29 to October 1 at Feira Internacional de Lisboa, about the company’s objectives for the event, the business opportunities generated, its strategy in Latin America, and its priorities for the coming months.

Friday 09 Oct 2026 / 12:00