Poker as Strategic Infrastructure: Alessia Smirnova on Retention in a Selective Market
Friday 27 de February 2026 / 12:00
2 minutos de lectura
(Lisboa).- Argentina’s iGaming environment continues to mature under a provincial licensing structure where compliance, cost control, and long-term stability dominate executive discussions. As acquisition expenses rise and volatility-heavy verticals compete for short-term attention, operators are reassessing structural retention models.
In a recent interview at ICE Barcelona 2026, EvenBet Gaming’s Alessia Smirnova addressed this recalibration directly.
<Read Full Interview Here>
From Volume to Value
The global industry has entered what analysts describe as a phase of “severe market selection.” Growth remains possible, but only where lifetime value is structurally protected.
Poker, according to Smirnova, offers CPA levels three to ten times lower than traditional slots. Its social and skill-based framework fosters repeat participation rather than episodic activity.
For multi-vertical platforms in Argentina, this positions poker not as an add-on, but as infrastructure.
Simplification as Framework
EvenBet’s One-Click Poker removes traditional lobby friction, enabling direct table access from casino or sportsbook environments.
Spins Poker, meanwhile, compresses engagement into five-minute competitive sessions. In France’s regulated market, this format represented 94 percent of Sit & Go revenue in 2024.
The pattern is analytical: simplify access, stabilise retention.
Regulatory Maturity and Trust
With certifications from MGA and UKGC and RNG validation from GLI and iTechLabs, EvenBet operates within established compliance frameworks. In Argentina’s structured regulatory ecosystem, this alignment supports long-term planning.
Retention is no longer an operational tactic. It is strategic architecture.
For operators evaluating sustainable frameworks, the next phase may involve rethinking how poker integrates across sportsbook and casino verticals.
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Categoría:Poker
Tags: Timeless Tech,
País: Portugal
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy
(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.
Friday 13 Feb 2026 / 12:00
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