Sportsbook guide: North American layout, by Altenar

These specifically designed layouts still have an abundance of customisable options but we aim to ensure our clients have the added advantage of our global expertise. In this article, Altenar takes an in-depth look at the typical layout provided for our sportsbook in North America. 

North American layout - Overview

US and Canadian bettors place a lot of emphasis on their most popular sports; football, basketball, baseball and ice hockey. With such focus on these key sports they prefer their sportsbooks to be cleaner, more minimalistic in its design and tailored to these sports.

Prop betting widgets, parlays and cash-out options are highlighted, reflecting North American bettors’ interest in betting variety and flexible betting options.

Key features of North American layout

This layout for a sports betting platform prioritises an intuitive design tailored to North American users. The interface features a main ‘Away @ Home’ format for easy team recognition, aligning with how US and Canadian users expect to see match-ups displayed.

User-friendly Interface

Matches are displayed in the classic ‘Away@Home’ format, providing a familiar and intuitive view of events.

Sports Categories

A US-oriented sports menu emphasises top leagues like the NFL, NBA, MLB, and NHL, with quick navigation to trending games and high-demand sports.

American Odds

American odds are set as the default, providing clarity and familiarity for users accustomed to this format.

Parlay and Teasers

Parlays and teasers are features primarily popular with North American audiences. A brand with a US or Canadian orientation has the ability to enable these options, which can enhance the user experience by aligning with local preferences.

Prioritising US Sports in the Interface

To prioritise North American users' preferences, US sports are featured first in the Sports Menu, Top Sports Bar, Top Leagues, and other sections. This layout ensures quick access to popular sports like American football, basketball and baseball, enhancing user experience by aligning with local interests and simplifying navigation.

Full Coverage Betslip

Another feature for North American-oriented brands is having the full cover of their betslip, where bets can be displayed as single, parlay, trixie, or patent. This allows users to easily view and select different bet types in one convenient slip.

Live Betting

Sport plays a huge part of North American culture, so much so that an average of 70% of the US population watch live sports, so when it comes to live betting, it holds serious weight with bettors. Real-time updates on live games make it easy to track odds and place in-play bets, enhancing the excitement for users.

Ensuring your sports betting site is tailored to the needs of your players is vital for success. Get in touch to learn more about how Altenar’s sportsbook can be tailored to the needs of your brand in North America.