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Reports

Strong revenue recovery for CNY, beating previous golden week: Morgan Stanley

Wednesday 07 de February 2024 / 12:00

2 minutos de lectura

(Macao).- The forthcoming Lunar New Year is poised to outperform the last Golden week in terms of industry-wide revenue recovery, recent analysis by Morgan Stanley has suggested.

Strong revenue recovery for CNY, beating previous golden week: Morgan Stanley

According to analysts Praveen K Choudhary and Gareth Leung who compiled average daily rates (ADRs) and room occupancy data, Macau’s hotel supply for the festive occasion is likely to recover to a level 15 percent above that of 2019.

The expected LNY level is also “comparable” to the last golden week, the pair wrote.

The 2023 National Day holiday, as the two pointed out, saw a 72 percent recovery compared to pre-Covid 2019, while visitation was back up to 87 per cent.   

The hotels under Sands China and Galaxy Entertainment Group are forecast to be “doing better”, said the analysts, citing ADRs tracking 50 per cent above that of last October’s Golden Week, and 30 percent above that of the 2019 Lunar New Year.

“We think this shows premium Mass was still the core for growth, though concerts could help grind mass recovery for this CNY, in our view,” they wrote.

Morgan Stanley expects the casino revenue to climb up further – by 4 per cent – to reach MOP20 billion (US$2.5 billion), with MOP691 million per day.

The daily average could even surge to 900 million per day in the week-long holiday – a level that is about 78 per cent of 2019’s and 9 per cent above the last Golden Week’s.

It also suggests a VIP recovery of 30 per cent, as well as a 118 per cent of mass recovery, slightly up from the range of 110 per cent to 115 per cent observed last month.

 

By Aries Un

Categoría:Reports

Tags: Sin tags

País: Macao

Región: Asia

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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