Altenar Reframes Responsible Gaming as a Growth Strategy
Monday 17 de August 2026 / 12:00
⏱ 1 min read
(Douglas).- Altenar argues that responsible gaming should be viewed as more than a regulatory obligation, presenting it as a strategic tool that helps operators improve player retention, strengthen lifetime value (LTV), and build more sustainable revenue.
Altenar Challenges Traditional LTV Metrics
Altenar explains that many iGaming operators still measure player value through high spending, frequent deposits, and long gaming sessions. However, the company believes these indicators often reward short-term activity while overlooking whether players remain engaged over time.
Consistent Players Create Greater Value
According to Altenar, the most profitable customers are not necessarily the biggest spenders, but those who return regularly and play at a steady pace. Consistent engagement produces a longer player lifecycle and more predictable revenue than intense bursts of activity followed by churn.
Responsible Gaming Can Shape Player Behavior
The company highlights that tools such as deposit limits, session reminders, and cooling-off periods can positively influence player behavior when applied at the right moment. Rather than restricting play, these measures encourage healthier gaming habits and help prevent early disengagement.
Altenar Calls for Personalized Interventions
Altenar concludes that responsible gaming is most effective when integrated into CRM and product strategy instead of functioning solely as a compliance feature. By using behavioral data and personalized interventions, operators can improve retention, enhance player trust, and support long-term commercial growth.
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Categoría:Sportsbook
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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