BTOBET further spreads its presence in multiple AFRICAN countries with top operator Editec
⏱ 1 min read
(Malta).- BtoBet has consolidated its partnership with top operator Editec, assisting it with its expansion plans in further growing its online iGaming business across the whole African continent.
Editec, a leading sports betting, lottery and gaming company in Africa with a strong presence in twenty countries as well as offices across Europe and the Middle East, has launched its sites PremierBet Kenya, Cogelo Premier Bet Parifoot, and Mercury Bet Sierra Leone. The sites are operational in Kenya, Congo Brazzaville, and Sierra Leone respectively.
Commenting on the distention of the company’s presence in the continent with Editec, BtoBet’s Chairman and CEO Alessandro Fried has stated that undoubtedly Editec is a top name in the industry. “Its presence, especially in the African market is notable, and just like BtoBet they seek to differentiate themselves from their direct competitors primarily seeking to place their players at the core of their operations.”
Alex Rutherford, Editec’s Head of Online, stated that time and again BtoBet’s platforms have proved their flexibility and functionality providing the best possible iGaming experience to its African players. “This coupled with their ambition to be leaders in their field has ensured that Editec’s brands not only are in safe hands but provide a next level and truly exciting betting experience to our customers.”
Categoría:Sportsbook
Tags: btobet, Sports Betting,
País: Malta
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
