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Sportsbook

Caesars Enhances Sportsbook Offering with SG Digital's Managed Trading Service

Thursday 29 de November 2018 / 10:43

2 minutos de lectura

(Las Vegas).- Scientific Games Corporation announces SG Digital has rolled out its newly-enhanced Managed Trading Service (MTS) with Caesars Entertainment Corporation ("Caesars") in New Jersey and Mississippi.

Caesars Enhances Sportsbook Offering with SG Digital's Managed Trading Service

Following a rapid integration of SG Digital's newly-acquired Don Best platform, the sportsbooks at Caesars' properties will now benefit from additional betting and pricing services, along with valuable real-time event data solutions, complementing the OpenBet™ sportsbook, which already powers Caesars' online, mobile and retail offering. Along with SG Digital's recently launched Sportsbook Operations service, this launch indicates a new era of quick installations with minimal labor footprint, underpinning the rapid evolution of the sportsbook industry in the U.S.


Don Best's highly-regarded trading and pricing expertise for the North American market, combined with operations expertise from the SG Digital Sportsbook Operations team, will provide Caesars with an unrivalled product offering, building the platform for long-term success in the newly-legalized sports betting jurisdictions of New Jersey and Mississippi.


The integration marks the first time that SG Digital has powered its MTS for its operator partners.


Keith O'Loughlin, SVP Sportsbook at SG Digital, said: "This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the U.S., with Managed Trading Service delivering a complete product. We're thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.


"With the acquisition of Don Best now complete, along with the creation of our Gibraltar Sportsbook team, it is all about ensuring solid partnerships with our customers with a focus on next level sports betting experiences for their players."


Christian Stuart, EVP Gaming & Interactive at Caesars Entertainment, added: "With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports App. The combination of Caesars' best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds."

Categoría:Sportsbook

Tags: Scientific Games , SG Digital, Keith O’Loughlin, Caesars Entertainment,

País: United States

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

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